What are your PR resolutions?
The election, the economy and the ongoing war made 2008 one of the most challenging years in recent memory. The impact on PR cannot be overstated: We had a volatile year – agency cut-backs due to shrinking marketing budgets, the social media community buzzing that PR was dead, the social media community buzzing that PR [...]
Old Habits Still Die Hard (At Least in the Media World)
Guest post by Danny Brown (@PressreleasePR)
If there’s one thing you can guarantee about working in an industry like PR, it’s that you will come in for numerous potshots from various sides – frequently, too. From bloggers to journalists, advertisers to marketers, even Joe Public – it seems that PR is either a valid or easy [...]
What I saw during the dot-com era of PR (mid 1990s to late 2000)
The New Economy hype (1995-2001) was driven by many factors including the greed of the Dot-com CEOs. However, feeding the hype was a volatile mixture of VCs looking for quick and easy return on others peoples money, CEOs and staff expecting to make millions in matter of months and the PR agencies that created the [...]
A reconnection to purpose in PR
With the recent public bashing of PR by a well-known technology blog, it is both relevant and timely to for a little PR refresher. Even the best PR pros out there can use a reconnection to purpose. (I know I can.)
Yes, media coverage is important to me and the organization I work for. Nothing beats [...]
Mission @MScathybrowne: 6 weeks or bust
I don’t normally do this, but I’m recommending a person I’ve never met in person for a job. That’s right. Cathy Browne (a.k.a. @MScathybrowne on Twitter) is a peer in the PR industry looking for a job and I want to help her. Not only do I want to help her, I hope that you [...]
Whose Transparent Government?
By Dr. Mark Drapeau (a.k.a. @cheeky_geeky)
Reservation for 300 Million, Please
Since Barack Obama was elected, many people have called for a more open, transparent government. Through my work in Washington, DC on the interaction between government and emerging social technologies, I have heard phrases like “government with the people,” “participatory democracy,” and “user-generated government” tossed around. [...]
Public Relations Strategies: Sifting Through the Clutter of Social Media
The media landscape has been changing since the emergence of social media as a highly influential platform. Everyone has a soapbox and everyone wants to be heard. Some voices are louder than others reaching further and riding that digital wave. Not every brand out there understands how to effectively become part of that conversation and [...]
What do you think are the slowest industries to adopt social media?
This post is at the request of the Twitter network I belong to. I tweeted this morning asking people what industries they think will be the slowest to adopt social media. I’ve included a highlight of my favorite responses (including a few comical responses, as well). Thanks to all who responded!
Which industries do YOU think [...]
Have you heard about #journchat?
[I borrowed this post from my other blog, journchat.]
#journchat originated via the microblogging site, Twitter. I believe there is a need in this evolving world of media and public relations for some major dialogue between those who make it happen.
The mission of #journchat is to keep an ongoing, open dialogue between journalists, bloggers and public [...]
