Dec 11 2008

What do you think are the slowest industries to adopt social media?

This post is at the request of the Twitter network I belong to.  I tweeted this morning asking people what industries they think will be the slowest to adopt social media. I’ve included a highlight of my favorite responses (including a few comical responses, as well). Thanks to all who responded!
Which industries do YOU think will be among the last to adopt social media? Why?

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wordsthatwork: @PRsarahevans re slow industries: would say Accounting but there are already lots of great ones on twitter already. Only 1 great lawyer!
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allierose: @PRsarahevans- an industry that will be slow to adopt or adapt top social media – insurance. Although the gekko at geiko could be campy.
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gsurfcprop: @PRsarahevans Equipment manufacturing is very slow to adapt to anything new
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NotoriousBRK: @PRsarahevans chicken farming industry seems like it would be a slow adopter. Assassins are also unlikely to leverage social media. (This wins best comical response!)
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PARENTise: @PRsarahevans I have to say Healthcare – they are traditional slow adopters…I just don’t see it.
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randymatheson: @PRsarahevans is public education an industry? It would be my choice as not only a slow adopter but in some cases moving backward…
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MelBrooke: @PRsarahevans definitely think the construction industry will be one of the last to adopt social media. no immediate need for them.
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mmiassociates: I think the financial services industry will be the slowest @PRsarahevans They have historically been bad at adopting new technologies

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8 Comments on this post

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  1. Christine Pilch said:

    Financial advisers because their industry is tightly regulated. Inappropriate conduct or unapproved info is grounds to lose their licenses.

    December 11th, 2008 at 12:28 am
  2. Leslie Carothers said:

    Sarah: The interior design industry

    December 11th, 2008 at 12:28 am
  3. Meryl Evans said:

    Agree on financial especially those targeting business. Had a client who specializes in finance software for businesses… and all I could find were personal finance resources, stock market, etc. No business finance, cash flow, etc.

    Gas and oil industry. Some don’t even have web sites.

    Industrial.

    December 11th, 2008 at 12:29 am
  4. Bluraven said:

    I think perhaps Law Enforcement might be a tad slow in adopting a social media platform…though they might be wiser than not.

    December 11th, 2008 at 12:30 am
  5. Tess Staadecker said:

    Education seems to be a slow industry to adopt. Not necessarily at the university level, more K-12 education.

    December 11th, 2008 at 12:32 am
  6. Bryan Viper said:

    Blue collar jobs in general and many outdoor professions too. Naturally, jobs that don’t require sitting in front of a computer come to mind first.

    December 11th, 2008 at 3:10 am
  7. Heike Miller said:

    Doctors I think. My husband is a dentist and I can’t imagine him using twitter. He wouldn’t even know what for. ;)

    December 11th, 2008 at 3:26 am
  8. Cartoon Bears said:

    How would you show your knowledge of social media in a job interview?

    December 14th, 2009 at 2:24 pm