I think corps should “try” more than they do. As everything in life, nothing could be more present and real than a “real story”, real experience. And mistakes make the world advance and improve your skills; I think it’s the same with social media, because of one main reason: each day, a new app appears, sometimes really new, sometimes a pale me-too product, copying another one. Then how can we manage with such figures? Even those who make the ’social media world’ (I understood you seem to be a part of it!), can’t cope with such numbers, without trying, staring and listening the buzz-or-not, around these entries.
I just realized that they don’t dare…too; social media pro can help them skip the step and go forward in the direction of modernity, sharing and managing their brands, with communities. I see there’s a lot to come to “tease and please” those brands, driving them from one voice to many, for rebuilding brands for the future.
Thanks for your post and kind regards,
L.