A few pitching tips: fast pitch or slow pitch (but no curve balls)
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I’m lucky to have a great network of professionals–truly lucky. I definitely do not “know it all” about the public relations profession and do not claim to. What I do have is access to some of the greatest minds around, mostly through social media. I also like to ask a lot of questions. Even when I think I have the most concrete opinion on something, I’ll read a tweet, post or email from someone who opens my mind to a new and better way of doing things.
That said, today I asked my Twitter network, “What is the ONE thing you consistently do to make your pitches excel?”
Without fail, I received some great responses.
#1 Be a reliable source, transparent and ready to facilitate. Don’t end up like the control freak PR person I mentioned in yesterday’s post.
#2 Answer this question to yourself first, “why should the reporter care?” If you haven’t done this yet, DON’T PITCH!
#3 Listen to your client/business and find out where they WANT TO be seen. Make a media dream list of all the places that mean success to the client/business. (Nice job of promotion in this tweet, too!)
#4 Don’t make the reporter work for the important information. Have the necessary information included in your pitch. It’s a delicate balance between providing enough information and too much.
#5 Virtually stalk the reporter you are pitching. Okay, this sounds funny, but it works. Pay attention to where they are writing. Do they have their own blog in addition to their day job? Check it out.
#6 Not everyone wants to receive your news. Have you offered a journalist a chance to “opt out” of your media list? While it reduces your media distribution list, it allows you an opportunity to target your pitches and reduce cluttered inboxes for journalists.