I read a post earlier this week about a national “fist bump” day occurring in the United States on June 3. The day is inspired by President Obama’s public fist bump only a year ago. While I’m not one to talk politics, I like the concept behind this. A day dedicated to putting aside differences, embracing [...]

Last week I decided to tweet 15 things public relations professionals can use to show a RETURN ON ENGAGEMENT (ROE)–the new return on investment–on their social media efforts. Here is a recap of those tweets:
Social media ROE tip #1: use a URL shortener like bit.ly to show how much traffic you are driving and from [...]

This is the first post in a new “HOW TO pitch” series. I’m reaching out to media outlets (including popular bloggers) on the best way for public relations professionals to pitch them and increase chances of story(ies) being picked up. Each participant is asked the same set of questions and their answers will not be [...]

Navigating Web 2.0 Ppt
I’m presenting at a business and industry conference tomorrow on learning about “how to” use Web 2.0 in the workplace. Since I believe a major component of “Web 2.0″ is all about sharing, I’m sending the slides out to my entire network. Feel free to beg, borrow or steal (well, don’t steal, [...]

Share your BEST, FREE tools and ideas for PR

Thank you to Steve Brusk who donated his time to the #journchat community this past Monday. If you’re not already, follow Steve on Twitter, @stevebruskCNN.
NOTE: Keep in mind that information was copied from Steve’s tweets. 
____________________________________________________
Q1 PER @sethgoldstein: What do u think about medias coverage of swine flu thus far?

 
 
 
STEVE:  We’re seeing heavy coverage because it [...]