Comments on: 15 Ways to Measure Return on Engagement (ROE) of Social Media

By: Turkey

Turkey — Thu, 04 Mar 2010 06:34:43 +0000

Social media sharing sites for you, thank you.

By: Social Media ROI Means Return on Investment | Catchfire Media Blog

Social Media ROI Means Return on Investment | Catchfire Media Blog — Thu, 25 Feb 2010 17:37:19 +0000

[...] have given way to new ideas about measuring social media ROI (return on investment). Some call it return on engagement, while others say thinking about ROI as the risk of ignoring is more important. No matter how you [...]

By: Social Media Kennzahlen: CP(r)R und CPI « Only Me – Meinung zu PR & Kommunikation

Wed, 24 Feb 2010 07:20:41 +0000

[...] Social Media brauche gar keine Kennzahlen, es ginge schließlich um authentische Beziehungen, dort ist die Rede vom “Return on Engagement”. Dabei sollte jedem einigermaßen auf dem Boden [...]

By: Contrave

Contrave — Tue, 16 Feb 2010 14:29:02 +0000

To be honest I haven’t had much luck with Social Media in general. Thanks Sarah for the ideas though.

By: Lässt sich Social Media über den klassischen ROI messen? « Lars Heinemanns Sicht auf die Welt

Wed, 10 Feb 2010 09:27:45 +0000

[...] Verpasst man damit nicht die immensen Chancen der Konversation und Partizipation? Siehe auch: http://prsarahevans.com/2009/05/15-ways-to-measure-return-on-engagement-roe-of-social-media/ http://www.werbeblogger.de/2010/02/08/der-social-media-roi-oder-wehret-den-fruehen-waehrungen/ [...]

By: Lars Heinemann

Lars Heinemann — Wed, 10 Feb 2010 09:25:54 +0000

Very interesting.

Thats the way i already do.

By: Katelyn Mack

Katelyn Mack — Mon, 25 Jan 2010 01:27:32 +0000

Thanks for the ROE tips. I’m developing a social media campaign to help pregnant teenagers access prenatal care early and promote other health-promoting behaviors (like not smoking and fostering social support). My team is currently trying to understand what metrics will be useful in tracking our success and some of these ideas will be really useful. Hopefully I’ll be posting more on our campaign to my blog, soon!

~Katelyn

By: Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources - ooze

Wed, 20 Jan 2010 19:23:05 +0000

[...] 15 Ways to Measure Return on Engagement (ROE) of Social Media From PR Sarah Evans: In this post, Sarah provides 15 specific steps you can take to measure your social media- from “using a URL shortener that allows you to monitor traffic” to “using Tweetreach to follow your tweets and retweets” to “tracking the number of positive and negative comments” and more. [...]

By: Jeffrey Blake

Jeffrey Blake — Sat, 16 Jan 2010 03:28:44 +0000

Great list for someone like myself who is actually attempting to do it in real life.

By: Corey Mahoney

Corey Mahoney — Mon, 04 Jan 2010 20:05:45 +0000

Thanks for pulling these all together. Great set of suggestions.

@Seth, you raise a great point. I really struggle with the question of url shorteners; they make engagement easier by conserving characters and allowing tracking, but I hate how they hide the destination.

This is really where trust comes in, especially among Twitter followers. I generally know which people in my Twitter network can be trusted to link to legitimate, high-quality content and which ones might lead me astray. If anything, the shortened (hidden) urls make reputation more important than ever, because every click is a small risk.