HOW TO pitch: Mashable (series premiere)
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This is the first post in a new “HOW TO pitch” series. I’m reaching out to media outlets (including popular bloggers) on the best way for public relations professionals to pitch them and increase chances of story(ies) being picked up. Each participant is asked the same set of questions and their answers will not be modified. If you would like to participate* in an upcoming “HOW TO pitch” post, email me at prsarahevans at gmail dot com.
*UPDATE #1: I have already received several emails from PR folks requesting to be featured in the series. I am currently only working with vetted media outlets and bloggers.
Adam Ostrow, Editor in Chief, Mashable
Adam Ostrow is a new media entrepreneur, consultant, and commentator. As Editor in Chief at Mashable, Adam is responsible for the editorial management and direction of one of the most widely read blogs in the world, with more than 200,000 RSS subscribers and several million monthly viewers. Mashable is at the forefront of covering the latest technologies, trends, and individuals that are driving the current evolution of the Web.
1. When is/are the best time(s) to send a release or pitch your outlet?
We’re pretty much 24×7 these days, but we are most fully staffed between around 8am-8pm ET. Also – everyone seems to submit their news on Monday and Tuesday. Volume tends to be a bit lighter the rest of the week, so the competition to get coverage is less intense.
2. When are the worst times?
In the middle of the day on Monday or Tuesday. We tend to be incredibly busy around those times and sometimes don’t even have the bandwidth to cover all the stories we’d like to.
3. Does your outlet have a general submission process for breaking news?
4. Should pitches go through you or are there others who should be notified?
5. What is your preference email or phone?
6. How do you feel about being pitched via social media?
7. How many pitches and releases would you say you receive on a daily basis?
8. Are there any days of the week one should or shouldn’t pitch you on?
9. What is your biggest pet peeve about being pitched?
10. What is a best practice you would recommend regarding pitches?
11. Does your outlet have an editorial calendar?
12. What are the topics you cover?
13. How does one get you to notice their pitch?
14. What are three things you wish every PR considered before contacting you?
If the story is really a good fit for Mashable, if the story is actually newsworthy, and making sure they are contacting us through the appropriate channel (firstname.lastname@example.org).
NOTE: Have other questions you would like to see asked in the “HOW TO pitch” series? Tweet suggestions to me @PRsarahevans and I will consider.