15 Ways to Measure Return on Engagement (ROE) of Social Media
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Last week I decided to tweet 15 things public relations professionals can use to show a RETURN ON ENGAGEMENT (ROE)–the new return on investment–on their social media efforts. Here is a recap of those tweets:
Social media ROE tip #1: use a URL shortener like bit.ly to show how much traffic you are driving and from where (they collect stats 4 u)
Social media ROE tip #2: Follow your tweets and retweets on Twitter to see how far they travel http://tweetreach.com/
Social media ROE tip #3: track positive, negative and neutral along with # of comments posted on your sites (any sites w/ comments)
Social media ROE tip #4: acknowledge that conversion may take a while to see. your opportunity to connect is priceless (well, sort of).
Social media ROE tip #5: read this, “calculating the ROI of blogging” http://bit.ly/Z6xqP
Social media ROE tip #6: don’t make it a numbers game. a goal of “X number of fans” won’t prove anything.
Social media ROE tip #7: # of RSS subscribers and your repeat traffic (demonstrates loyalty)
Social media ROE tip #8: develop specific tactics which improve your ranking on popular search engines (can be diff b/t u and competitor)
Social media ROE tip #9: remember traditional methods like polls and surveys to get results.
Social media ROE tip #10: keep track of what topics/issues/conversations ppl respond to the most. may surprise you.
Social media ROE tip #11: Use a resource like @pitchengine to create a social media release, tracks # of views.
Social media ROE tip #12: measure customer satisfaction via social media, take a quick pulse to see where you stand.
Social media ROE tip #13: track # of ppl recommending, whether it’s a RT, “like,” “favorite,” which results in new members of ur community,
Social media ROE tip #14: look for and identify what doesn’t work. document and keep on hand for future campaigns.
Social media ROE tip #15: determine your “share of conversation” vs. ur competitors http://bit.ly/Gjxgg
This is not a “be all, end all” list. In fact, this is just the beginning. What do you use to measure or use to show a return on using social media?