Social Media For Your Business (presentation)
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I’ve had the good fortune of presenting more and more on social media. It’s a hot topic right now and it’s important to learn from the right people (I’m currently working on a post “Is your social media expert really an expert?”). You’ll notice in this presentation that I don’t spend a lot of time talking about the tools. I believe it’s essential to provide context about social media, talk about it as a part of an overall strategy and what integration means and looks like. For those in the business world, I talk about social media and how it applies to: public relations, marketing, advertising, business development, customer service and internal communications. Inherent in this presentation is the idea that social media DOES NOT mean signing up for Twitter and Facebook.
I’m in the process of uploading all of my presentations to SlideShare and am happy to share with my network. You’ll notice certain slides are used in almost all of my presentations (e.g. overview of online communities). However, all of my presentations are crafted for the specific audience and may contain information essential to that particular group of individuals.