Are you pitch proof?
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Guest post: Doriano Carta (@paisano) is writer and Editor-in-Chief for Dad-O-matic and has written for many professional blogs such as Mashable, SarahLacy and currently contributes to WebWorkerDaily on a regular basis.
Are you pitch proof?
What does that mean?
Well, it simply means you’ve come to that place in your blogging or editing life where by you no longer get angered or even annoyed by PR/marketing types. As a matter of fact, you actually find it, dare I say this, almost pleasant dealing with them! GASP! I know, what is he smoking, you ask.
Look, I’ve been in the blogging game long enough to know how it all works. I’ve been on both sides of the fence and I’ve worn many hats and shoes. I know the bitter pain of having your pitch flat out rejected and even worse, totally ignored! In many ways, being ignored seems more harsh than even the coldest no. You see, with a rejection, at least the person acknowledges your existence and demonstrates a modicum of
professional respect by sending you a response of some kind, even if it’s negative. Ambivalence and ignorance is just flat out rude and disrespectful.
I’ve always received pitches even way back when I started this tech blog. The number of pitches steadily increased as I became better known in the community, especially after I started writing for Mashable on a regular basis. Sure, some people were perhaps too robotic in their approach to pitching me but most were friendly and professional folks. I have always done my best to respond to everyone that took the type to approach me about an opportunity, even if it took me a while to get back to them, I really tried to do so. I kept thinking of how I felt whenever I pitched something to an editor and they never cared enough to reply
or it required a couple of follow-ups to get an answer.
Ever since I became the Editor-in-Chief of Dad-o-Matic, the number of pitches for reviews, interviews and promotional events has exploded. I still try my best to reply to every request even if it’s just to say we’re considering it. I know that these are people doing their jobs and working for a living. I don’t share the same attitude that some do about PR/marketing types. Yes, there are rotten apples in every bunch no matter what field we’re talking about so that shouldn’t be an excuse to belittle and ridicule an entire profession.
So, the next time your inbox or voicemail is full of pitches, don’t grit your teeth or immediately click delete. Remind yourself that each one represents the potential for an excellent opportunity for you and your readers or business. Even if it isn’t a good fit this time around, that person that you are kind enough to respond to and reject with some semblance of dignity might come back in the future with an amazing opportunity.
Never burn bridges, baby.
Yes, you can do some serious torching even if you say nothing at all.