Sep 21 2009

A few “thoughts for the day”

NOTE: If you’re a subscriber of Commentz, you may want to skip this post entirely.

In the daily e-recap I send to public relations professionals I include a “Thought for the day.” I write Commentz early in the morning which is also my reflection time. It’s a message, thought or question I pose to myself and share with this community. No one has to do anything with the information. Just read it. I don’t normally share these “thoughts” on my blog, but wanted to share a few past editions to get you going on a Monday.
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Thought for the day: I had the chance to have a wonderful dinner with my father-in-law and a friend of his last night. His friend asked me about online communities as they pertain to PR. This friend mentioned that another friend of his (who is a highly regarded theologian) started a blog. He went on to mention that no one was reading the blog, even though this person has a strong following. He asked me WHY?

I then asked two questions: What is your friend trying to accomplish? Does he have an overall strategy? The answers? He doesn’t know and no.

This reminds me of the “I need a press release” request. The press release isn’t a magic pill. Neither is a blog. It’s about your goal, your strategy and finding the best ways to get there. <stepping down from soap box>
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My thought for the day is an affirmation. Sorry, but I think it’s important. I was on the phone with an operations/marketing ROCK STAR yesterday. I asked her how she completed a certain task so well and she said (essentially), “It’s so easy. I have a system. Really anyone could do it.”

It made me think about what a mentor once told me (this was one of those life defining moments). She said, “Think about those things that come the easiest to you. You probably think everyone can do them, right? Well, they can’t. Those are your gifts, your talents.”

Chew on that.
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Thought for the day: Even if you’ve worked in a certain professional position (i.e. job) before, once you’re out of it for a year it’s probably changed. Point being, jobs change (or evolve), the requirements change, resources change, etc. There are many influencers. Right now, think about technology and online tools alone.

I did some tasks this weekend I haven’t done since I was in an associate role. It was a reminder of just how important the tasks are and that they take more time than I remembered. I had to re-teach myself how to complete these tasks and it gave me a greater appreciation for those who do this on a daily basis.

If you’re in a leadership role, don’t become too disconnected from those tasks that led you to where you are today.

10 Comments on this post

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  1. Tweets that mention A few “thoughts for the day” -- Topsy.com wrote:

    [...] This post was mentioned on Twitter by BiancaFreedman and Andy Donovan. Andy Donovan said: RT @PRsarahevans: A little Monday (PR) motivation: "Thoughts for the day" http://bit.ly/12NA96 [...]

    September 21st, 2009 at 9:21 am
  1. Kathleen said:

    Hi Sarah,
    Thanks so much for posting these! Wonderful way to start the day for a PR account coordinator, for whom a ’system’ is crucial. Getting the basics done right the first time, on time and done quickly is often priority #1 in an entry level role. Just as important is stepping back to understand the client + agency strategy.
    Thanks + have a great week!
    Kathleen
    @kBstuart

    September 21st, 2009 at 9:35 am
  2. PRsarahevans said:

    Thank you for that, Kathleen!

    September 21st, 2009 at 9:37 am
  3. Dataflurry said:

    Great advice, I think that staying determined and always keeping your eye on the tasks at hand is invaluable to making sure you succeed.

    September 23rd, 2009 at 11:30 am
  4. kissing bears baskets said:

    I have been diagnosed as being medically depressed, but I have always thought that my suicidal thoughts weren’t all that bad. This past week I started trying to keep track of how many times I thought about dying or killing myself and it’s come out to about 3 or 4 times a day on average. so I was wondering if anyone knows at what point this becomes unhealthy? I have never tried to commit suicide or even made a plan… but I want to know if this is normal or not?

    September 24th, 2009 at 1:48 pm
  5. learn german said:

    “Think about those things that come the easiest to you. You probably think everyone can do them, right? Well, they can’t. Those are your gifts, your talents.”

    As simple as that statement sounds, i’ve never thought that way, that’s just been a lightbulb moment for me, thank you

    October 1st, 2009 at 11:00 pm
  6. Simon said:

    Yes! What Great advice, I think that staying determined and always keeping your eye on the tasks at hand is invaluable to making sure you succeed.

    October 5th, 2009 at 4:56 pm
  7. Hair Salons said:

    Good thought. I like last one thought that profession field we’ll ready for new challenge and task and get best performance to associate role.

    October 7th, 2009 at 1:39 am
  8. PSP Go said:

    Interesting thoughts and very on the mark. Always need a strategy and well thought out plan.

    October 9th, 2009 at 3:51 pm
  9. Antalya evden eve nakliyat said:

    I like last one thought that profession field we’ll ready for new challenge and task and get best performance to associate role

    December 28th, 2009 at 11:26 am