Sep 28 2009

To buy or not to buy: How do you know what’s true?

I like to test out new technology applications, products and accesories. I talk to my friends, family and my online networks about them. It’s both a hobby and part of my profession. Sometimes I get so excited about a product I talk about it before I’ve tried it. Enter today’s example:

I read a post on The Next Web this morning about Dots Gloves which are made to work with the iPhone. I live near Chicago and spend many cold months removing gloves to use my phone. This is simple idea that, in theory, offers a big convenience and time saver for me. (There are similar competitors to this product.)

Before I headed over to purchase a pair, I performed my online search and product review. In part this includes Google, Twitter, Facebook and for technology products, Crunch Base.

While I love the concept of Dots Gloves, I was not excited by what I found.

First, they got brandjacked on Twitter: http://www.twitter.com/dotsgloves.

Picture 7

Second, they had A LOT of negative reviews and comments on CrunchBase: http://www.crunchbase.com/company/dots-gloves.

So, what’s the accurate information?

I’m savvy enough to know that a competitor can brandjack and post falsehoods.

I posted feedback on The Next Web post (Zee is doing follow up) and shared the information with my Twitter network as I previously recommended the product.

What would you do?

CALL TO ACTION: I’m a partner on this site for reasons such as this. Use namechk to find and secure your brand identity across multiple social networks (even if you don’t plan on using them).

18 Comments on this post

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  1. Tweets that mention To buy or not to buy: How do you know what’s true? -- Topsy.com wrote:

    [...] This post was mentioned on Twitter by gail_nelson and Charlotte Sherman. Charlotte Sherman said: nice research! RT @PRsarahevans To buy or not to buy: How do you know what’s true? http://bit.ly/140AYT [...]

    September 28th, 2009 at 12:55 pm
  1. Metal Laptop Case said:

    It definitely is a good idea to fully research a new product before buying it. These days it is very easy to quickly find various product reviews online. Unfortunately you do have to be aware that some reviews can be fake negative reviews from competitors or they could be fake positive reviews from their marketing team. So I prefer to check multiple sources to hear what several different people have to say.

    October 1st, 2009 at 1:15 pm
  2. Love Graphics said:

    I am frequently disappointed after I get all excited for a particular product, unfortunately I don’t learn my lesson and get excited for the next big thing.

    October 1st, 2009 at 7:19 pm
  3. Gothic lolita said:

    Nowadays fake information is hard to tell,think again and again before buying expensive items.

    October 3rd, 2009 at 10:36 pm
  4. For Sale said:

    I agree totally. It definitely is a good idea to fully research a new product before buying it. These days it is very easy to quickly find various product reviews online.

    October 5th, 2009 at 4:42 pm
  5. buyer said:

    I fully agree with u… It definitely is a good idea to fully research a new product before buying it. These days it is very easy to quickly find various product reviews online.

    October 5th, 2009 at 5:07 pm
  6. oes tsetnoc said:

    i agree, you must research for the products you want to buy even it is digital or physical products. just google the review of the product. many products today is scam, just beware.

    October 5th, 2009 at 11:44 pm
  7. Hair Salons said:

    Yes, it’s good thinkg before buying anything first read review for that products and namechk is good tool for check user name and registrar to our brand name in social networking site.

    October 7th, 2009 at 2:21 am
  8. Real estate said:

    Now a days product review become must, because due to massive marketing hard to trust on non-brand products and become difficult to judge how to buy and where to buy …..

    October 7th, 2009 at 2:57 am
  9. Generic said:

    Yes i agree, it is good idea to think before buying anything first read review for that products and namechk is good tool for check user name and registrar to our brand name in social networking site.

    October 9th, 2009 at 2:49 pm
  10. PSP Go said:

    It can be hard to know who is giving an honest review though and who is just doing paid reviews on their site.

    October 9th, 2009 at 3:41 pm
  11. Generic said:

    I agree.. It can be very hard to know who is giving an honest review though and who is just doing paid reviews on their site.

    November 5th, 2009 at 5:34 pm
  12. Jayvie said:

    i recommend that before buying anything, just always make a research review of the product.

    November 6th, 2009 at 8:00 am
  13. iyi resimler said:

    Before buying something i read a lot of reviews as possible. Some of the reviews are not so reliable. so i read the reviews of different websites.

    November 25th, 2009 at 8:27 am
  14. Antalya evden eve nakliyat said:

    Unfortunately you do have to be aware that some reviews can be fake negative reviews from competitors or they could be fake positive reviews from their marketing team.

    December 28th, 2009 at 11:24 am
  15. Catering said:

    Decision of buying always hard to define, currently we had lots of experience of fake advertisements but refining true advertisement and which is more affordable and true.

    January 5th, 2010 at 4:27 am
  16. Generic online said:

    I too am frequently disappointed after I get all excited for a particular product, unfortunately I don’t learn my lesson and get excited for the next big thing.

    January 15th, 2010 at 3:17 pm
  17. direk izle said:

    really good post. very useful. thank you

    February 15th, 2010 at 10:27 pm