To buy or not to buy: How do you know what’s true?
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I like to test out new technology applications, products and accesories. I talk to my friends, family and my online networks about them. It’s both a hobby and part of my profession. Sometimes I get so excited about a product I talk about it before I’ve tried it. Enter today’s example:
I read a post on The Next Web this morning about Dots Gloves which are made to work with the iPhone. I live near Chicago and spend many cold months removing gloves to use my phone. This is simple idea that, in theory, offers a big convenience and time saver for me. (There are similar competitors to this product.)
Before I headed over to purchase a pair, I performed my online search and product review. In part this includes Google, Twitter, Facebook and for technology products, Crunch Base.
While I love the concept of Dots Gloves, I was not excited by what I found.
First, they got brandjacked on Twitter: http://www.twitter.com/dotsgloves.
Second, they had A LOT of negative reviews and comments on CrunchBase: http://www.crunchbase.com/company/dots-gloves.
So, what’s the accurate information?
I’m savvy enough to know that a competitor can brandjack and post falsehoods.
I posted feedback on The Next Web post (Zee is doing follow up) and shared the information with my Twitter network as I previously recommended the product.
What would you do?
CALL TO ACTION: I’m a partner on this site for reasons such as this. Use namechk to find and secure your brand identity across multiple social networks (even if you don’t plan on using them).