Oct 29 2009

NEW NETWORK ALERT! Cinch Cast

An easy way to post audio, text and photos in 140 characters, Cinch Cast, offers all three. In addition, you can reply to specific cinches (I guess that’s the verb) and assign them to specific folders.
The folder concept is great. I’ve already created one for my “random” day-to-day posts, for public relations, clients, etc. While [...]

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Oct 28 2009

From blog to multimedia lifestream

The grandchild of the blog or social media is the multimedia lifestream. What is a multimedia lifestream? An aggregation of EVERYTHING you do online that is social and/or for public consumption, housed in one place. I’m watching this evolution right now with platforms like Cinch and Posterous (where you can include more than text only [...]

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Oct 26 2009

Public relations #smallbizchat follow up

Participating in last Wednesday’s #smallbizchat via Twitter, we ran out of time and couldn’t get to all of the questions. The remaining questions and my responses are below.
An overview of the questions and my responses during the chat can be found here.
How much of that 10% would you say goes into building relationships? (per@jdp23)
This question [...]

Oct 22 2009

Soymilk: Not a negative PR issue for Target

AdWeek released an article today regarding Target’s recent accusation of false advertising for allegedly wrongly promoting ‘organic’ soymilk. Target is being targeted (pun intended) by The Cornucopia Institute, “alleging that Target was misleading consumers in its national newspaper advertisements for Silk.” (Target is also accused of wrongly promoting certain Archer Farms products as organic.)
As a [...]

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Oct 20 2009

Will work for cookies and clothes, bartering for business

Small business owners sometimes choose not to receive money for their work.  They might choose cookies, clothes, pedicures and even oil changes as payment. It’s known as bartering or the trading of services. Before I started my business, I participated in non-formal barter agreements to secure part-time freelance work. Others barter to get their business [...]

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Oct 18 2009

Jermaine Dupri, “I just wanna be successful”

Jermaine Dupri or J.D., is an American record producer, rapper and Grammy winning songwriter. With too many accomplishments to mention in this post, most impressive to me is that the man has found a way to continuously stay at the top of his game.
I’m from an Italian family where the dinner table is more than [...]

Oct 11 2009

HOW TO: Not make people want to “unfan” or “hide” your Facebook Fan Page

It’s so easy to press that little “hide” button on Facebook. If you’ve hidden a fan page why are you (or did you) confirm them in the first place?

Perhaps one of these reasons:

“It seemed like a good idea at the time.”
“I felt guilty if I didn’t because it’s a friend or family member’s fan page.”
“I [...]

Oct 6 2009

LIVE interview with Gary Vaynerchuk (@Garyvee) this Thursday via The Mashable Lounge

I was among a group of individuals who received an early release of Gary Vaynerchuk’s new book Why Now is the Time to Crush It! Now I have the opportunity to talk with Garyvee (as he’s known by his fans) about how he’s built his brand, a few of his favorite social media platforms and [...]

Oct 5 2009

Skills for future journalists and PRs, a great digital newsroom and top 3 resources…

It’s Monday night which means it’s #journchat. Tonight’s chat had approximately 168 professionals (with more than 1,000 tweets) who participated. A one-question poll tonight (taken by 90 of the participants) showed the following breakdown: 26 journalists, 38 PRs, 21 bloggers, 18 marketing professionals among others. While we asked nine questions during the chat, I’ve highlighted [...]