Skills for future journalists and PRs, a great digital newsroom and top 3 resources…
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It’s Monday night which means it’s #journchat. Tonight’s chat had approximately 168 professionals (with more than 1,000 tweets) who participated. A one-question poll tonight (taken by 90 of the participants) showed the following breakdown: 26 journalists, 38 PRs, 21 bloggers, 18 marketing professionals among others. While we asked nine questions during the chat, I’ve highlighted a few that generated a lot of dialogue. A complete recap from the chat can be found here.
What skills do the journalists and public relations of the future need? (A few of the top responses)
Journalists
- Adaptability and market knowledge
- Willingness to embrace new technologies
- Tell a compelling story in many media
- Connect with audience in text, audio, video
- How to find/aggregate news from other sources
- Self promotion and ability to engage audience after the story
- Social media
Public Relations professionals
- Shape context out of conversation rather than content
- Be able to pitch your story in 140-characters and write it in 500 words
- Multimedia skills
- Basic HTML
- An eye for design
What components are critical for a great digital/online newsroom?
A digital newsroom is a place online where journalists and bloggers have access to information about you and/or your company. To make this an effective use of space, #journchat-ers ranked these as the “must-haves” for an outstanding newsroom:
- Live-chat function with a PR person or expert who can answer questions quickly
- Access to blogs, Twitter feed and other online communities
- Ability to subscribe to RSS feed
- Excessive amount of stock content and embeddable (i.e. HTML code) images and video
- Highly functional search/filtering
- Press release archive that is easy to search
- Multiple formats of documents
- Effective use of tags
- Easy access to case studies and fact sheets
- Real-time news updates
- Easy to navigate
@CMM_PR recommends Ford and Starbucks as two good examples. <What would you recommend?>
What are the top 3 resources you can’t live without?
A few of my favorite responses:
16 Comments on this post
Trackbacks
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Amy Koehler said:
Very interesting results. Also helpful to me as a long-time journalist trying to break into the social media industry. Thank you!
October 5th, 2009 at 9:19 pm -
Amy Koehler said:
@amykoehler
October 5th, 2009 at 9:20 pm -
Aubrey Mondi said:
Just wanted to say thank you for having me up there. I may have slightly hyperventilated upon seeing it.
And thanks for doing #journchat, too. Just in case you don’t hear that enough.
October 5th, 2009 at 9:45 pm -
Jeff Davis said:
Watch for more participants from Maryland in coming weeks! I will be featuring #journchat as part of my Twitter and PR presentation at the PRSA Maryland Chapter’s 32nd Annual Chesapeake Conference today! #chessie09
@contactjeff
October 6th, 2009 at 4:45 am -
Nancy Loo said:
Sarah,
Did a story yesterday that was pitched & set-up thru twitter thanks to @HarperCollegePR!
October 6th, 2009 at 9:06 am -
Cathy von Hassel-Davies said:
Glad you have this up as I missed chat last night. Thanks!!!
October 6th, 2009 at 9:22 am -
PRsarahevans said:
That’s awesome, Nancy. I bet it was with the wonderful Erin Brooks. She’s been championing the way there!
October 6th, 2009 at 2:49 pm -
Ibrey Woodall said:
I’m sorry I missed this session. I was traveling. It looked great.
I thought I would add some research that determined the most important elements and functions that journalists want in an online newsroom. We’ve been running the survey for several years now and it is enlightening each year. You can find a copy of the results at http://www.tekgroup.com/research.
You can also find an analysis article on the survey that ran in PRSA’s PR Tactics – “From old media to social media: Survey reveals the essential elements for today’s online newsroom” – http://bit.ly/RJuoR.
Full disclosure – I work for TEKgroup International, Inc. We provide online newsroom software.
Hope that helps anyone looking for research on online newsrooms.
Ibrey Woodall
TEKgroup International, Inc.
ibrey@tekgroup.comOctober 6th, 2009 at 5:42 pm -
Real estate said:
Great resource, amazing rush more than 1000 Tweets !!! totally briliant..
October 7th, 2009 at 2:52 am -
Cartoon Bears said:
hi,very cool post.i like your way of describing.the tips are very helpful and easy to understand.thanks for sharing among us.keep it up.
October 8th, 2009 at 8:15 am -
PSP Go said:
Fascinating times at the moment to see how traditional media will respond to all the new technology.
October 9th, 2009 at 3:36 pm -
Christmas said:
The Centers for Disease Control and Prevention (CDC) has developed public service announcements to alert parents about the need for their 11 and 12 year olds to get check-ups and vaccinations.
November 1st, 2009 at 6:48 am -
cash back with credit said:
This is really cool that you do all this…next time I am going to have to check this out live and see what I all I can learn.
Thanks again
December 12th, 2009 at 4:58 pm -
blue cross tonik said:
Glad you have this up as I missed chat last night.
December 24th, 2009 at 6:30 am -
Generic online said:
Very Fascinating times at the moment to see how traditional media will respond to all the new technology.
January 15th, 2010 at 3:22 pm
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