HOW TO: Not make people want to “unfan” or “hide” your Facebook Fan Page
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It’s so easy to press that little “hide” button on Facebook. If you’ve hidden a fan page why are you (or did you) confirm them in the first place?
Perhaps one of these reasons:
- “It seemed like a good idea at the time.”
- “I felt guilty if I didn’t because it’s a friend or family member’s fan page.”
- “I thought I’d receive information I could use to help me.”
- “It was an impulsive move (and they’ll know if I leave the page now.)”
- “I’m sick of getting the fan page request OVER and OVER again.”
Instead of hiding fan pages, I’ve taken to leaving page(s) altogether. Why? Even if I’ve hidden them they can still reach me via messages, events, etc. Personally, I like to fan those who provide important content, offer exclusive deals and/or promotions, a celebrity or spokesperson I really am a FAN of, to name a few. However, I know many people who simply hide a page when they experience many of the scenarios listed below.
If you’re using a Facebook fan page as a way to engage with your audience, there are two ways to ensure a swift communication death: the “hide” button and the “remove me from friends” link. The trick is to provide quality information and that which is most relevant to your audience. It’s not easy, takes time and can improve communication and relationships with your audience.
Do a quality check of your fan page to ensure your audience can’t say any of the following and stay public and present in their Facebook stream.
I receive a fan page message every day or several times each week
I could handle a daily breaking news message or a 50% off exclusive shopping discount, but I don’t need a daily update on anything else. The best communication is timely and relevant. If I get saturated with messages from you, I no longer see them. They become white noise and may eventually lead to me leaving your fan page.
I’ve been invited to 300 events in the past month (alright, that’s an exaggeration)
If your event is in Australia, it’s pretty unlikely (unless you’re paying my expenses) that I’ll be able to make it.
Don’t invite everyone in your fandom to an event if you’re not sure they’d be interested. Yes, it takes time to know your audience. However, a targeted approach may garner more success in engagement and attendance at your events. A few things to consider before sending the invitation:
- Geographic location (if people live more than 30 miles away, a Thursday night even may not be of interest to them)
- Timing (if this is a last minute event and my fans are primarily parents with young children, they may not be able to make it)
- “Remove from my events” (you notice someone who never displays your events or consistently replies no)
- Cost (the event you’re planning is $250 a ticket…I better really be interested in the cause or concept)
You clog up my Facebook stream with information that doesn’t matter to me
I’m excited you were featured on The Today Show. It makes sense you’d want to share that with your fans. However, if you start sharing every media placement, every day, I’m going to lose interest. Save the “big hits” or a media interaction that drives home an important message. Or, you’ve decided to link your Twitter profile with your Facebook status update and you tweet 20 times per hour. Think, “less is more.”
You tag me in notes, photos, videos to get my attention
Unless I’m actually mentioned in the note, photo or video, I probably don’t want to see it. If you tag me, I’m expecting to see something about me, not something FOR me or a promotion.
I receive the never-ending fan page request
This is targeted towards the pages I’ve yet to join. If I’ve ignored your fan page in the past, it’s not personal. Perhaps it doesn’t fit with the type of information I want to receive on Facebook or I “follow” and/or connect with you on other networks and don’t want duplication. I understand sending the request two times (perhaps I missed the first one or accidentally ignored) any more than that will ensure I never “confirm.” Furthermore, if the requests keep on coming in, I’m going to be turned off by your brand.
I receive the never-ending Facebook private message to join your fan page
(See previous response.)
You’ve created a fan page for a topic that doesn’t need a fan page
This is open to personal interpretation. If you’re hosting a one-time event, you may want to think about the effectiveness of a fan page versus an event. We’re inundated with information. Do we need one more fan page?
What makes you “hide” or “remove” yourself from a fan page? What keeps you an engaged member of a fan page? What advice would you offer?