Dec 29 2009

What buzzwords do you want to do away with in 2010?

Industry buzzwords and phrases are everywhere. These words emerge as the new “hip” or “it” name for something that either didn’t exist or because the previous buzz word went out of vogue.
As we prepare for a new year full of possibilities for new buzz words, I wanted to know what words or phrases YOU THINK [...]

Dec 29 2009

What you need for your hyperlocal newsroom

The first question (Q1) during Monday night’s #journchat was “What should a hyperlocal news site include/not include? What advice do you have?” With 200+ weekly participants there are many views shared from journalists, bloggers and public relations professionals (and students).
Here’s their take on what will make a successful hyperlocal newsroom. First, let me share my [...]

Dec 28 2009

Are you an owner or a renter?

Are you an owner or a renter of your career?
I first encountered “owner versus renter” when reading Quint Studer’s Hardwiring Excellence. Let’s say you rented a car for a business trip. How do you treat it? Do you take the car to the car wash before bringing it to the rental facility?
What about the way [...]

Dec 27 2009

Please stop creating a Facebook group or fanpage for EVERY SINGLE THING in the world. Thank you.

I took a 48 hour break from online communication (and that includes my cell phone) during the holiday season. It was a great detox. When I opened up my Facebook account this afternoon I had invitations to more than 100 groups and pages. Of these 100+ invitations, I joined TWO.
People can promote whatever they so [...]

Dec 21 2009

What advice would you give mainstream media to attract and retain an audience in 2010?

The title of this post was a question asked during tonight’s #journchat. Participants shared their opinions on the future of mainstream media and their audience. If you didn’t get a chance to participate, share your opinion in the comments section.
We had close to 100 responses to this question. I’m highlighting those that are representative of [...]

Dec 17 2009

A whole lot of #PRfail

Have you ever searched for #PRfail on Twitter? It’s a saved search I access on a daily basis. Earlier this week I tweeted about the #PRfail, but the number of retweets made it impossible to see the content. I suspect this post is going to crowd the search a bit, however I’ve pulled my “six [...]

Dec 16 2009

Being part of the 80% isn’t so bad

I talked about this in Commentz back in September, but wanted to share here.
I read this stat via Mashable which essentially reinforced the 80/20 rule on Twitter: “80 percent of users are ‘meformers,’ or ‘me now’ status updaters. The rest (20 percent) are informers who use the channels to share informational updates.”
The stat wasn’t surprising, [...]

Dec 15 2009

Facebook creates a common language for friends

We (husband and I) attended the wedding of two college friends a few months ago. The two of us attended with many college friends we hadn’t “seen” in years.
However, it didn’t feel strange seeing and interacting with these people. Why? I am “friends” with them on Facebook and although we have not physically been [...]

Dec 14 2009

“Relationships before tasks.”

I’m writing this as much for myself as for each of you. “Relationships before tasks.” I must remind myself to put relationships before tasks. Yes, we’re constantly on deadline or swamped with too many clients. But we shouldn’t be too busy for our relationships. Easier said than done, right? I’m not saying give all of [...]

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Dec 13 2009

Leaders: Don’t disconnect from what made you successful

Once you’re out of a professional role for more than a year it’s probably changed. Jobs change (or evolve), the requirements change, resources change, etc. There are many influences. Think about what technology alone has done.
Remember what it was like when you were in an assistant or associate role? It doesn’t hurt to brush up [...]

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Dec 10 2009

Someone must engage

GUEST POST by: PR Cog, a PR pro at a small Manhattan PR agency. He also writes at PR Cog’s Gear Grindings and serves as editor of  PR Breakfast Club.
A number of weeks ago I was on the receiving end of a slight customer service fiasco.  Long story short I needed a printing job done [...]

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Dec 3 2009

5 NEW online tools for PR pros

Here are five new(er) tools and resources to add to your current artillery of public relations tactics. I test out new tools on a daily basis and do my best to share my findings via social networks. These are the top tools I viewed during November 2009:
Crowdcampaign
Crowdcampaign is a customizable way to launch and promote [...]

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