5 NEW online tools for PR pros
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Here are five new(er) tools and resources to add to your current artillery of public relations tactics. I test out new tools on a daily basis and do my best to share my findings via social networks. These are the top tools I viewed during November 2009:
Crowdcampaign
Crowdcampaign is a customizable way to launch and promote contests via Twitter. You literally name your campaign (to get your subdomain) and an optional promo code, enter a few details and you’re done. In addition to the contest, Crowdcampaign aggregates tweets related to the campaign and allows others to see who else is voting. Here’s an example of TECH Cocktail’s recent contest, “Free sponsorship for a buzzworthy startup.” There’s a free version for smaller campaigns with paid versions for those who want to launch larger, customized campaigns. Facebook integration is coming soon.
COOL ALERT: The first 25 people who enter discount code “PRsarahevans” receive 50% off of any level of campaign.
Pitch With Me
Pitch with Me (@Pitchwithme) is a new online service (still in beta) that hopes to offer public relations professionals an outlet to improve media outreach by connecting resources to generate more effective pitches. According to founder, Heather Whaling (@PRtini), “Whether PR people are pitching a trend or a human interest story, two (or more) resources are better than one. Journalists are being asked to do more with less — which means they don’t have as much time to chase down interviews. Smart PR people realize this and are finding ways to help journalists (think HARO).”
Commentz, PR Breakfast Club, Alltop PR News and PR Daily
Your daily dose of research, actually its four resources that work together as one powerful dose. Set aside 20 minutes each day to review these resources and you’ll condense hours of research and stay in-the-know on your industry. Each resource, with the exception of Alltop, is shared Monday through Friday. Professionals constantly ask me where I get my PR news, PRBC, Alltop and PR Daily are three of those places. NOTE: Commentz and PR Daily require opt-in email sign up.
DISCLAIMER: Commentz is a product of PRsarahevans.com and Sevans Strategy.
Tweetwally
Tweetwally is what you want to search on Twitter, projection ready. A need discovered by the Clockwork team when they had difficulty directly projecting a Twitter stream. Create your own Tweetwall to “display only the tweets you’re interested in from everywhere on Twitter, use it to track hashtags, usernames, and keywords.” Use it to track clients’ conversations, during events to showcase those tweeting or for your own genius idea. There’s also a customized feature so you can add your logo, favorite colors, etc.
Pingg
Pingg is likely the “oldest” resource on the new list. However, they’ve launched some new features. The new event stream gives up-to-the-minute event statuses to guests and pulls in real-time Twitter feeds (i.e. hashtags). Guests and hosts can post comments, videos, links and pictures directly into the event stream. In addition to creating events in a social platform you can now interact with guests from the platform.
What are your new favorite online tools for PR?
47 Comments on this post
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Matt Owen said:
Great list of tools, Sarah.
Regarding Pitch With Me: it’s a great idea – one I’ve had for a long time. In fact, a colleague and myself went so far as to create a mockup website offering this same tool called ThreesaTrend.com. However, day-to-day work and lack of resources got in the way. I wish it much success. Collaborative PR is the way forward, and my most successful pitches have been made in conjunction with peers.
December 3rd, 2009 at 4:55 pm -
PRsarahevans said:
Thanks for sharing, Matt. I wish Heather much success on the project. Let me know if you test it out.
December 3rd, 2009 at 4:58 pm -
Hair Salons said:
Great tools. Tweetwally is really helpful tool for me. Thanks for good source.
December 4th, 2009 at 5:42 am -
Trish Skram said:
Thanks for sharing, Sarah! I’m more interested in Crowd Campaign! That looks like an amazing tool. Awesome! @trishskram
December 4th, 2009 at 11:40 am -
Tessa Carroll said:
Thanks for sharing these tools, Sarah! I had heard about several of them, but hadn’t seen many reviews of them. These are definitely tools I’m going to make a part of my 2010 PR strategy. Thanks again!
Tessa Carroll
http://www.blogs.vbpoutsourcing.comDecember 4th, 2009 at 11:41 am -
cash back with credit said:
Very interesting, I am going to have to research and check into these more now. Thanks for this great information and post. Though, it seems that pingg one of the best resources that has been around forever. An oldy but a goody!
December 4th, 2009 at 12:00 pm -
Anne said:
Crowd Campaign sounds really amazing! Can’t wait to check it out.
Aside from that, for all of these new things though…in my world nothing beats the good old fashioned get your hands dirty and come up with a good multi-angled pitch (albeit via email now instead of phone). Anyway, has anyone else encountered this? Old fashioned pitching to traditional media.
December 4th, 2009 at 12:59 pm -
iyi resimler said:
I use Tweetwally. The best part, however, is the option to create a permanent webpage with a customized URL. You can also customize the look of your page by choosing from three different themes or specifying your own color combinations.
December 4th, 2009 at 1:47 pm -
sarki ara said:
Pingg allows you to design and send uniquely personalized online invitations for social and business events. The combination of easy to use design tools, a large selection of pre-designed invitations and library of over 2 million unique images create stylish and great looking invitations for any event.
December 4th, 2009 at 1:49 pm -
kolbasti dinle said:
PRBreakfastClub.com is far more than simply a public relations industry blog; it is an innovative PR community where public relations professionals find support, friendship and opportunity
December 4th, 2009 at 2:01 pm -
Heather Whaling said:
Sarah, this is a super helpful list. I wasn’t aware of some of these tools — I’ll definitely have to check them out. And, thanks a lot for including Pitch with Me. Much appreciated!
Heather
@prtiniDecember 4th, 2009 at 2:58 pm -
Aluminum Laptop Cases said:
With all these new tools for Twitter, I’m starting to think I am missing out on something here. I still haven’t jumped on the Twitter bandwagon, but obviously I should.
December 4th, 2009 at 3:41 pm -
Net Age Web Design said:
Crowd Campaign is definitely something worth investigating further for me. I’ve been handling the backend of moree conventional contests, but am definitely going to pitch a twitter based contest to the next competition client. Up to now the challenge has been management, but Crowd Campaign should sort that out. I’m definitely going to give it a try.
December 6th, 2009 at 3:42 am -
Catering said:
Pingg and pitchwithme included in my most all time favorite tools. Thx for sharing some useful tools.
December 7th, 2009 at 2:10 am -
Oyunlar said:
PRBreakfastClub.com is far more than simply a public relations industry blog; it is an innovative PR community where public relations professionals find support, friendship and opportunity
December 8th, 2009 at 6:31 am -
nakliyat said:
thanks
good sharingDecember 8th, 2009 at 4:20 pm -
Saglik Sayfasi said:
I am going to have to research and check into these more now. Thanks for this great information and post..
December 9th, 2009 at 6:58 am -
cash back with credit said:
WOW Sarah great list!! Where do you come up with these? I am going really check out a few of these. What about blog carnivals are those still popular or used effectively?
Thanks again
December 9th, 2009 at 1:43 pm -
hizlindir said:
thank you very much good article.
December 9th, 2009 at 1:58 pm -
iyi resimler said:
Crowd Campaign offers the ability to customize the contest’s subdomain, upload a logo and background image,write a Terms & Conditions page, set colors and styles, insert Google Analytics tracking code and more.
December 9th, 2009 at 6:36 pm -
Pes 2010 Patch said:
Great Very useful tools. Thanks for source
December 10th, 2009 at 8:42 am -
printing said:
I am interested in the going rate for this type of service. I am representing a published author who has a couple books in stores but does not have the marketing or PR contacts to take his current and future books to the next level.
December 10th, 2009 at 9:18 am -
canli video said:
thanks for post
December 10th, 2009 at 6:39 pm -
Teknoloji haberleri said:
With all these new tools for Twitter
December 11th, 2009 at 5:27 pm -
Pes 2010 Patch said:
thanks for new tools. but we always love twitter =)
December 13th, 2009 at 9:39 pm -
Cartoon Bears said:
I am interested in the going rate for this type of service. I am representing a published author who has a couple books in stores but does not have the marketing or PR contacts to take his current and future books to the next level.
December 14th, 2009 at 2:06 pm -
Tim Otis said:
Love Heather’s idea about Pitch with Me a.k.a. pitch collaboration. That’s what it’s coming down to as reporters are moving about social networks in need of more than one resource and not having the time to sift through all the links and content. As our Web communities become more expansive, this will be a must to gain any traction in traditional media.
Regarding CrowdCampaign for Twitter, you’ve also got WildFire for Facebook to boost contests and promotions (www.wildfireapp.com)
December 18th, 2009 at 9:58 am -
Rent College Books said:
great list of tools for PR, I will share this with some of my followers.
December 18th, 2009 at 5:06 pm -
blue cross tonik said:
Aside from that, for all of these new things though…in my world nothing beats the good old fashioned get your hands dirty and come up with a good multi-angled pitch (albeit via email now instead of phone).
December 24th, 2009 at 6:22 am -
facebook video said:
thanx for post
January 1st, 2010 at 7:19 am -
avril lavigne said:
With all these new tools for Twitter
January 1st, 2010 at 7:40 am -
malatya haber said:
thanx for post
January 1st, 2010 at 8:39 am -
youtube gir said:
thank you for entery
January 1st, 2010 at 8:49 am -
used tires said:
Some pretty awesome tools here for Twitter although by far I am no twitter expert, still pretty much in the newbie stages, lol.
Till then,
Jean
January 3rd, 2010 at 5:10 pm -
yemek tarifleri said:
great tools thank you
January 7th, 2010 at 5:49 am -
youtube gir said:
thanks for new tools. but we always love twitter =)
January 7th, 2010 at 1:22 pm -
free beats said:
great tools thank you
January 8th, 2010 at 10:55 am -
free beats said:
great tools thank you
)January 8th, 2010 at 10:56 am -
webandrank said:
Interesting aboutTweetwally and what you want to search on Twitter,need to developement interface
January 24th, 2010 at 5:39 am -
Bidet said:
These are all great tools, thanks for sharing them with us.
January 24th, 2010 at 2:07 pm -
how to start a blog said:
Sarah, also check out http://www.tectonicdesigns.com – they have a contest listing service for $15 and your contest gets blasted out to their subscriber list.
February 18th, 2010 at 9:49 pm -
kelowna real estate said:
Big Thanks for sharing these tools, Sarah! I had heard about several of them, but hadn’t seen many reviews of them. These are definitely tools I’m going to make a part of my 2010 PR strategy. Thanks again!
March 3rd, 2010 at 10:04 pm
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