5 NEW online tools for PR pros
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Here are five new(er) tools and resources to add to your current artillery of public relations tactics. I test out new tools on a daily basis and do my best to share my findings via social networks. These are the top tools I viewed during November 2009:
Crowdcampaign is a customizable way to launch and promote contests via Twitter. You literally name your campaign (to get your subdomain) and an optional promo code, enter a few details and you’re done. In addition to the contest, Crowdcampaign aggregates tweets related to the campaign and allows others to see who else is voting. Here’s an example of TECH Cocktail’s recent contest, “Free sponsorship for a buzzworthy startup.” There’s a free version for smaller campaigns with paid versions for those who want to launch larger, customized campaigns. Facebook integration is coming soon.
COOL ALERT: The first 25 people who enter discount code “PRsarahevans” receive 50% off of any level of campaign.
Pitch With Me
Pitch with Me (@Pitchwithme) is a new online service (still in beta) that hopes to offer public relations professionals an outlet to improve media outreach by connecting resources to generate more effective pitches. According to founder, Heather Whaling (@PRtini), “Whether PR people are pitching a trend or a human interest story, two (or more) resources are better than one. Journalists are being asked to do more with less — which means they don’t have as much time to chase down interviews. Smart PR people realize this and are finding ways to help journalists (think HARO).”
Commentz, PR Breakfast Club, Alltop PR News and PR Daily
Your daily dose of research, actually its four resources that work together as one powerful dose. Set aside 20 minutes each day to review these resources and you’ll condense hours of research and stay in-the-know on your industry. Each resource, with the exception of Alltop, is shared Monday through Friday. Professionals constantly ask me where I get my PR news, PRBC, Alltop and PR Daily are three of those places. NOTE: Commentz and PR Daily require opt-in email sign up.
DISCLAIMER: Commentz is a product of PRsarahevans.com and Sevans Strategy.
Tweetwally is what you want to search on Twitter, projection ready. A need discovered by the Clockwork team when they had difficulty directly projecting a Twitter stream. Create your own Tweetwall to “display only the tweets you’re interested in from everywhere on Twitter, use it to track hashtags, usernames, and keywords.” Use it to track clients’ conversations, during events to showcase those tweeting or for your own genius idea. There’s also a customized feature so you can add your logo, favorite colors, etc.
Pingg is likely the “oldest” resource on the new list. However, they’ve launched some new features. The new event stream gives up-to-the-minute event statuses to guests and pulls in real-time Twitter feeds (i.e. hashtags). Guests and hosts can post comments, videos, links and pictures directly into the event stream. In addition to creating events in a social platform you can now interact with guests from the platform.
What are your new favorite online tools for PR?