A whole lot of #PRfail
- 21 Comment
Have you ever searched for #PRfail on Twitter? It’s a saved search I access on a daily basis. Earlier this week I tweeted about the #PRfail, but the number of retweets made it impossible to see the content. I suspect this post is going to crowd the search a bit, however I’ve pulled my “six fail favorites” to share with you.
Instead of merely focusing on the negative:
- Look at what frustrated the individual to cause the “fail”
- Think about what you would have done differently
- Learn from the mistake. Not in a “hey look at your big mistake” kind of way.
#1 via @eve4style: “Nothing says ‘Happy Holidays’ like a mass email, with recipients on CC (not BCC) from a company you’ve never worked with. #prfail”
#2 via @helenmayson: “putching* your client for an interview when we’ve just run a 6 page profile on them #prfail”
#3 via @yuliZ: “just witnessed the biggest #prfail to date. 5 pitches in 5 min from the same pr person about 5 different clients, none include intro text”
#4 via @iainmhepburn: “Yesterday – Extrabet.com apologise* for continual uncolicited emails. Since then? Two more emails. So. Extrabet – Spam artists. #prfail”
#5 per @KerryPowell: “Today, Dec. 16, I received my first press release pitching the perfect gifts for… wait for it… VALENTINE’S DAY. #prfail”
#6 per @HerbalGill: “Why would a PR person contact a cat owning, food blogger to flog dog food? #prfail”
21 Comments on this post
Trackbacks
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Alex Parker said:
I wish I’d hashtagged the #prfail when I, a government reporter, got a pitch from a famous college football player-turned-inspirational figure’s people, regarding high school football. Or the time I got a recipe book in the mail. Or the pitch I got today from a major soft drink company.
So many irrelevant pitches, so little time to read through them. Most pitches I get are destined for the trash bin. Research your audience!
December 17th, 2009 at 7:18 pm -
Rent College Books said:
people just don’t think before they hit send… its a shame really when compaines with good products just don’t know how to hit delete instead of send.
December 18th, 2009 at 4:26 pm -
Steve Radick said:
This is the 140 character version of the Bad Pitch Blog – I think it’s relevant and interesting to keep up with these sorts of examples, but we have to take all of these with a grain of salt and look at the context and the source. Some of these (not necessarily the six you picked out) #prfail examples are nothing more than people whining and complaining about something – not necessarily actual PR “lessons learned.” As we always do with social media, remember that these these are opinions of actual people – some will be relevant, helpful (and hilarious), and others will be worthless, petty, (and probably still hilarious).
December 21st, 2009 at 9:27 am -
hizlindir said:
thank you for a lot
December 21st, 2009 at 2:19 pm -
Saglik Sayfasi said:
Most pitches I get are destined for the trash bin. Research your audience..
December 22nd, 2009 at 12:11 am -
Meryl Evans said:
The Valentine’s Day pitch isn’t unusual. Smart PR folks know that some publications prepare for issues months ahead. Valentine’s Day is less than two months away. But it goes back to knowing the publication. Sounds like this one obviously doesn’t look that far ahead.
December 22nd, 2009 at 10:29 am -
iyi resimler said:
very informative post. thank you
December 22nd, 2009 at 2:05 pm -
Antalya evden eve nakliyat said:
Why did u so that? Can u explain it for me please. Im waiting email. thanks.
December 28th, 2009 at 11:16 am -
facebook video said:
thanx for post
January 1st, 2010 at 7:15 am -
avril lavigne said:
Thanks to everyone for sharing.
January 1st, 2010 at 7:45 am -
malatya haber said:
thanx for post
January 1st, 2010 at 8:21 am -
youtube gir said:
thank you for entery
January 1st, 2010 at 8:52 am -
facebook video said:
Thanks to everyone for sharing.
January 7th, 2010 at 1:27 pm -
calivita said:
thans you post
January 10th, 2010 at 1:30 pm -
germany.calivita said:
Calivita International companies working with network marketing system to members that offers great earnings and career opportunities, within cosmetic products as drugs, etc. professional and high quality products and keep is an multinational company.
January 14th, 2010 at 7:00 am -
germany.calivita said:
Calivita International companies working with network marketing system to members that offers great earnings and career opportunities, within cosmetic products as drugs, etc. professional and high quality products and keep is an multinational companies
January 14th, 2010 at 7:00 am -
germany.calivita said:
Active agents in CaliVita® supplements include vitamins, minerals, trace elements, antioxidants, amino acids and herbs, all of which help to maintain optimum health as well as strengthen the body’s immune system against disease.
January 14th, 2010 at 7:01 am -
used tires said:
LOL that’s pretty cool, I always like reading up on Fails
I actually didn’t know about the #prfail on twitter so I’ll be following that trend from now on Till then,
Jean
January 18th, 2010 at 4:20 am -
Bidet said:
Thats funny, I never knew you could see all the different ones by searching for that. Ill be sure to search for more. Thanks for sharing this with us.
January 24th, 2010 at 12:25 pm -
direk izle said:
useful information. thanks for sharing
February 8th, 2010 at 10:51 pm
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