A whole lot of #PRfail
- 21 Comment
Have you ever searched for #PRfail on Twitter? It’s a saved search I access on a daily basis. Earlier this week I tweeted about the #PRfail, but the number of retweets made it impossible to see the content. I suspect this post is going to crowd the search a bit, however I’ve pulled my “six fail favorites” to share with you.
Instead of merely focusing on the negative:
- Look at what frustrated the individual to cause the “fail”
- Think about what you would have done differently
- Learn from the mistake. Not in a “hey look at your big mistake” kind of way.
#1 via @eve4style: “Nothing says ‘Happy Holidays’ like a mass email, with recipients on CC (not BCC) from a company you’ve never worked with. #prfail”
#2 via @helenmayson: “putching* your client for an interview when we’ve just run a 6 page profile on them #prfail”
#3 via @yuliZ: “just witnessed the biggest #prfail to date. 5 pitches in 5 min from the same pr person about 5 different clients, none include intro text”
#4 via @iainmhepburn: “Yesterday – Extrabet.com apologise* for continual uncolicited emails. Since then? Two more emails. So. Extrabet – Spam artists. #prfail”
#5 per @KerryPowell: “Today, Dec. 16, I received my first press release pitching the perfect gifts for… wait for it… VALENTINE’S DAY. #prfail”
#6 per @HerbalGill: “Why would a PR person contact a cat owning, food blogger to flog dog food? #prfail”