What advice would you give mainstream media to attract and retain an audience in 2010?
- 25 Comment
The title of this post was a question asked during tonight’s #journchat. Participants shared their opinions on the future of mainstream media and their audience. If you didn’t get a chance to participate, share your opinion in the comments section.
We had close to 100 responses to this question. I’m highlighting those that are representative of the chat participants:
- Practice good journalism. Inform first, entertain second. (per @hamiltd)
- And another thing: eliminate Q & A interviews…let’s get a picture/impression of the interviewee instead of something canned. (Per @prchicago)
- WE dictate the content. WE vote with clicks and views. News, in a real sense, gives us what we want. (Per @ctanowitz)
- Comment sections can’t go unmoderated. The anonymity of Internet doesn’t foster civility. (Per @bgluckman)
- Learn to engage your audience and participate in the entire news process instead of talking at them. (Per @KeeyanaHall)
- Share real stories that cover your niche, local, natl, and give your audience an opp to comment, react. (Per @sarabroderick)
- Not only allow readers/viewers to chip in on issues, but make sure they know they can, and give them incentive (attention). (Per @BrianManzullo )
- Let witnesses help tell the story. CNN’s iReport is a model for embracing technology and collaborating with its audience. (Per @CatherineEllen)
- Follow leads from citizen journalists, and use crowdsourcing for meaningful content (comments, photos), not just for polls. (Per @jennalanger)
- … all about service journalism. Create content that answers my questions, teaches me things, or activates me. (Per @JasonChupick)