What advice would you give mainstream media to attract and retain an audience in 2010?
- 25 Comment
The title of this post was a question asked during tonight’s #journchat. Participants shared their opinions on the future of mainstream media and their audience. If you didn’t get a chance to participate, share your opinion in the comments section.
We had close to 100 responses to this question. I’m highlighting those that are representative of the chat participants:
- Practice good journalism. Inform first, entertain second. (per @hamiltd)
- And another thing: eliminate Q & A interviews…let’s get a picture/impression of the interviewee instead of something canned. (Per @prchicago)
- WE dictate the content. WE vote with clicks and views. News, in a real sense, gives us what we want. (Per @ctanowitz)
- Comment sections can’t go unmoderated. The anonymity of Internet doesn’t foster civility. (Per @bgluckman)
- Learn to engage your audience and participate in the entire news process instead of talking at them. (Per @KeeyanaHall)
- Share real stories that cover your niche, local, natl, and give your audience an opp to comment, react. (Per @sarabroderick)
- Not only allow readers/viewers to chip in on issues, but make sure they know they can, and give them incentive (attention). (Per @BrianManzullo )
- Let witnesses help tell the story. CNN’s iReport is a model for embracing technology and collaborating with its audience. (Per @CatherineEllen)
- Follow leads from citizen journalists, and use crowdsourcing for meaningful content (comments, photos), not just for polls. (Per @jennalanger)
- … all about service journalism. Create content that answers my questions, teaches me things, or activates me. (Per @JasonChupick)
25 Comments on this post
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kolbasti dinle said:
Useful list of advices. Thank you for sharing.
December 22nd, 2009 at 2:04 pm -
cash back with credit said:
I really enjoyed these two comments…
Learn to engage your audience and participate in the entire news process instead of talking at them.
Share real stories that cover your niche, local, natl, and give your audience an opp to comment, react.
Great information!
December 26th, 2009 at 6:41 pm -
Ben LaMothe said:
Gotta disagree about eliminating Q&As. I think they’re very useful. Good Q&As often show a side of the interviewee that wouldn’t come up in a standard interview. Because it’s a conversation, it carries into any different topics over the course of it. If nothing else, Q&As often help to humanize a subject, if they’re famous or well-known.
December 27th, 2009 at 12:02 am -
PRsarahevans said:
Great feedback, Ben. I also appreciate the Q&A.
December 27th, 2009 at 2:50 pm -
Antalya evden eve nakliyat said:
Beautifull advices. I wanna post it on my blog.
December 28th, 2009 at 11:18 am -
Claudia Yuskoff said:
Agree with Ben on Q & As because it allows for interaction. Also, listen to what is relevant to today’s audience. Get on the net and participate and then report on stories important to people. Mashable are pros at this.
December 29th, 2009 at 6:39 pm -
facebook video said:
thanx for post
January 1st, 2010 at 7:15 am -
avril lavigne said:
Thanks to everyone for sharing.
January 1st, 2010 at 7:43 am -
malatya haber said:
thanx for post
January 1st, 2010 at 8:21 am -
youtube gir said:
thank you for entery
January 1st, 2010 at 8:43 am -
used tires said:
What I would say or advise is to make the experience special, and embrace social media more, especially television media needs to do this.
Till then,
Jean
January 3rd, 2010 at 6:45 am -
Net Age Web Design said:
Honesty and transparency. More focus on real news and less sensasionalism and celebrity worship….as if that will ever happen! Hahahah!
January 4th, 2010 at 3:50 am -
Aluminum Laptop Cases said:
Sarah I think you need to concentrate more on the one about moderating comment sections. It seems like your blog has been flooded by spam a lot lately. There have been a lot more of the ‘thanx for post’ type comments lately.
January 4th, 2010 at 3:24 pm -
used tires said:
@Aluminum, I totally agree with you my friend, if you notice too some of the comments are totally irrelevant, and appear that bots are leaving them, you can tell especially because if you copy/paste a portion of the comment you will find it on Google already.
Till then,
Jean
January 6th, 2010 at 6:31 am -
facebook video said:
Thanks to everyone for sharing.
January 7th, 2010 at 1:26 pm -
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January 14th, 2010 at 6:59 am -
textbook rental said:
Quality content without rehashing all of everyone elses story. People want the inside scoop. If you think of newspapers its yesterdays news.
January 15th, 2010 at 4:06 pm -
textbook rental said:
Interacting with your audience is a big one…
January 15th, 2010 at 4:30 pm -
printing said:
Interacting with your audience is a big one………………
January 20th, 2010 at 8:25 am -
Bidet said:
This is great info given to the mainstream media. Keeping the audience interested and keeping them hooked, is very important.
January 24th, 2010 at 1:45 pm -
kelowna mortgage said:
Just what I would say or advise is to make the experience special, and embrace social media more, especially television media needs to do this.
March 3rd, 2010 at 10:01 pm -
how to start a blog said:
um… Stop being mainstream?
March 5th, 2010 at 4:07 pm
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