Get made fun of by Michael Ian Black for $5
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***UPDATE: Submissions are now closed.***
What happens when a well known celebrity is behind in a charity fundraiser? He makes fun of people. Comedian Michael Ian Black will be making fun of his Twitter followers for charity between 2 to 3 p.m. EST on January 5, 2010.
Black is part of PayPal’s Regift the Fruitcake charity fundraiser to raise money for 25 charities including ASPCA, March of Dimes, Boys and Girls Club of America, Share our Strength, Leukemia and Lymphoma Society and Kiva.
The “Regift the Fruitcake” message focuses on the stigma of a fruitcake as the dreaded holiday gift that everyone winds up regifting. PayPal is taking the gift that nobody wants and is giving the gift that everyone needs (insert food for the hungry, money for the poor, shelter for the homeless, support and guidance for our youth, protection for animals). Every time people regift their online fruitcakes, they can donate to one of the 25 charities involved in the program.
While Michael Ian Black didn’t win the popular vote (the contest for most fruitcakes regifted ended last week), he’s back with a vengeance to raise more money. The campaign has raised more than $38,000 with Black’s Sunrise Community at $155.
The fundraising goes through January and he’s made it a laughing matter. (Lame attempt at a joke.)
He selected Sunrise Community as his charity of choice because it’s where his sister, who has down syndrome, is cared for. “It’s hard to say no to a good cause, especially when people are giving to something I choose,” says Black.
He knows that his online presence generates awareness, but not so much action, “To get people to take action is a huge undertaking…a difficult undertaking. You’re giving people a little piece of candy, but it’s hard to get them to eat their vegetables.”
Black is ready to take action and have a good time doing it.
Donate $5 to his “Regift the Fruitcake” charity, email your donation confirmation and get made fun of by Michael on Twitter.
With 1.5M + Twitter followers, he’s no joke.
HOW TO donate and get made fun of:
- Click this link or copy and paste into your browser (https://www.paypal-regiftthefruitcake.com/profile/48384/2473).
- Click on the PayPal donate button and select $5 towards Sunrise Community.
- Forward a copy of your “donation” email confirmation and your Twitter ID to email@example.com or tweet @PRsarahevans with the #fruitcake hashtag before 1:45p EST.
TWEET THIS: Get made fun of by @michaelianblack for $5. http://bit.ly/mibfruitcake #fruitcake
By the way, I donated Michael.