CROWDSOURCED: iPad launch an iWin or iFail?
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Am I an Apple fan girl? I own an iMac, Mac Book and iPhone so I guess I’d fit the description, but I’m no iJustine. I do spend my time analyzing technology and how it impacts the way we communicate. It was amazing to watch (at least what I could process) the amount of online mentions of Apple, Apple Tablet, iPad, etc. Live chat forums like CrunchGear and Leo Laporte (see below) garnered amazing traffic…which more than doubled near the big announcement.
It is in that spirit that I hosted a live chat via LiveFyre during today’s iPad announcement in addition to monitoring online sentiment. We discussed the launch itself (i.e. how Jobs presented the information), features of the iPad and future implications. For the purpose of this post, I’m looking at the actual launch event and not the product (which I may or may not purchase).
Right out of the gate I was a bit miffed. Steve Jobs had my undivided attention and showed me how to surf the Web. (Maybe I was overly excited?) I was ready to learn about a new operating system (didn’t happen) battery life (did discuss), screen technology (did discuss), data formats, sync, etc. Also frustrating was the fact that Apple didn’t livestream the event. I know it’s not the way they “do” things, but it was nevertheless frustrating. (Okay, I’ll admit this is symptomatic of technology entitlement…I can’t help it.)
During the entire presentation people in the LiveFyre chat were eagerly anticipating an “oh, and more thing” Jobs’ moment…which didn’t happen.
There were more than 100K people who listened in on Leo Laporte’s webcast (just one of a few live event feeds). I watched mixed reviews come in through the social stream, which is to be expected (yes, there is a large anti-Apple audience).
The hype was definitely there, but the announcement presentation for me was a buzz kill.
UPDATE: As far as generating online conversation goes, kudos to Apple.
A few iPad Twitter facts:
- In the last two hours there have been 1,439 tweets and 1,350 contributors to use the #iPad hashtag
- #iTampon is currently the fifth highest trending topic
- Apple didn’t secure the @iPad Twitter ID (although Apple doesn’t have a Twitter presence and the @ipod account has been suspended for “suspicious activity”)
- The term “apple” has seen a 6.88% mention increase
Was the iPad announcement an #iwin or #ifail? Your thoughts, please.
UPDATE: Current sentiment shows A LOT of people plan on buying it. See the current results from the Mashable poll: