NYU’s Jay Rosen shares expertise via #journchat

The #journchat community had an opportunity to pick the brain of NYU’s journalism professor Jay Rosen (@jayrosen_NYU) this past Monday. This is a complete transcript of the questions and Jay’s responses.

The complete #journchat transcript from 1/25: http://j.mp/60myJH (270+ participants, 1,300+ tweets).

Q1: What do you think of journs using only Facebook and Twitter to test the quality of news? http://j.mp/4ne9Hf #journchat

@jayrosen_NYU: I think this little experiment is dumb http://j.mp/4ne9Hf and I already called it “bloggers bait.” see http://bit.ly/8KKKIq

Q2: How do you view the use of blogs and social networks to “go around” big media? Can you? Who is doing it now? #journchat

@jayrosen_NYU: Yes. You can use blogs to go around Big Media is some ways. The DailyKos community does. So does this guy http://bit.ly/6fEPw7

@jayrosen_NYU: Here’s one of my favorite examples of using blogs to go around Big Media http://bit.ly/6214CB

@jayrosen_NYU: In the past Mary Wheeler would have had to persuade a reporter that there’s a story here. Now: bang http://bit.ly/66PFpU #journchat

Q3: Why is “separating content creation from product creation” concept for news biz difficult? http://j.mp/7vJc3L #journchat

@jayrosen_NYU: “Separating content creation from product creation” is hard because production routines are deeply engrained in journalists #journchat

@jayrosen_NYU: #journchat I discuss how production routines are “naturalized” in the last few minutes of this clip with Clay Shirky http://bit.ly/6QWIkM

@jayrosen_NYU: #journchat Here’s a highly original brief for separating content creation from products that deliver that content http://bit.ly/6FOqJM

Q4: Do you think the NYT paywall (or a diff term) system will be successful? If not, what is your advice? #journchat

@jayrosen_NYU: I have no idea if the NYT’s plans to charge some users will work. So many details are missing. See my post: http://jr.ly/sakg #journchat

@jayrosen_NYU: I think it’s easy to punditize but very hard to know what the Times should do. I’m experiencing camplessness on the question. #journchat

@jayrosen_NYU: #journchat One reason I am not a pundit is that when it’s difficult to form an opinion I vocalize the difficulty rather than my opinion.

@jayrosen_NYU: #journchat I’ll say this. It’s possible to solve the problem (revenue) and lose the Times (if it becomes something only the rich access.)

Q5: What changes are you seeing in the ways PR, journs and bloggers interact (or not)? #journchat

@jayrosen_NYU: I think there’s more frustration than ever with traditional PR pitches. But lots of people in PR now that and feel it too. #journchat

@jayrosen_NYU: The era of Big Media dominance was actually very comfortable to PR people. They knew what their job was and how to justify it. #journchat

@jayrosen_NYU: My sense is that the hardest thing for PR people about the new environment is the greater premium on authentic communication #journchat

@jayrosen_NYU: Get your tomatoes ready. Trickiest thing about social media for PR people is the temptation to feign expertise via PR tactics. #journchat

Q6: What advice do you most often give to current journs and/or journalism students? #journchat

@jayrosen_NYU: #journchat Advice I give journalists and J-students: You gotta grok it before you can rock it. The Web, that is. http://bit.ly/7AuXV7 1/4

@jayrosen_NYU: #journchat Advice I give journalists and J-students: The best reason to blog is that it teaches you the Web http://bit.ly/7AuXV7 2/4

@jayrosen_NYU: #journchat Advice I give journalists and J-students: You have no choice but to grapple with the entire puzzle: tech, biz, users, news 3/4

@jayrosen_NYU: #journchat Advice to journalists and J-students: The age of mass media was just that: an age. Can’t last forever http://bit.ly/83IXtL 4/4

Q7: Do you think we’ll see more news content partnerships? What’s your prediction? #journchat

@jayrosen_NYU: #journchat Content partnerships? It’s on, man http://jr.ly/w6yx and http://bit.ly/5UlyZH Yes, we will see more. Lots. http://jr.ly/zqhv

@jayrosen_NYU: In fact, watch my Twitter feed over the next few weeks and you’lll catch some announcements of content partnerships I brokered #journchat

Q8: What does the Education Writers Assoc move to an open community mean for edu journs? Trend for others? http://j.mp/7rs8eM #journchat

@jayrosen_NYU: This http://jr.ly/sfpq signals the end of the “professional club” phase of journalism associations. They have to be more open #journchat

@jayrosen_NYU: Pro journalism used to be about getting the separations right. Now it’s about getting the connections right #journchat

Q9 PER @ValerieSimon to @jayrosen_NYU: Any thoughts on the role devices and apps can take as partners with media? #journchat

@jayrosen_NYU: New devices and apps can re-animate the image of user in the mind of the press. Important because that image had become frozen #journchat

@jayrosen_NYU: New technologies have altered the balance of power between users and news producers, and this has put everything up for grabs #journchat

@jayrosen_NYU: But the best thing about new devices and apps in journalism is that young people now get a chance to be the difference makers #journchat