“FTC Regulations and Me,” webinar and panel discussion focuses on PR and blogger impact
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Join Brian Solis, principal, Future Works, Ted Murphy, principal, IZEA, Mary Engle, associate director, Bureau of Consumer Protection, Federal Trade Commission and myself for “FTC Regulations and Me,” (#ftcme) a webinar panel, on February 19 from 1 to 2 p.m. CST to learn how the Federal Trade Commission (FTC) “Guides Concerning the Use of Endorsements and Testimonials in Advertising” impact online promotion.
In October 2009 the FTC announced the new guidelines which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers.
The guidelines affect personal blogs and social networking sites such as Facebook and Twitter. Many professionals who rely on online communications as part of their promotion arm wonder how these changes impact them.
Panel participants are regularly sought out by industry peers to talk about the regulations and will address common themes they’ve identified:
- Who is doing it right? Case studies, examples and best practices
- An Overview of the FTC Guidelines, straight from the source
- Dispel guideline myths and rumors
- How to disclose in 140 characters
- Developing a disclosure policy
- Among others…
Registration for the “FTC Regulations and Me” Webinar is now open! http://j.mp/ftcweb
To ensure this information is accessible to as many professionals as possible, Citrix graciously donated all webinar capabilities.