“FTC Regulations and Me,” webinar and panel discussion focuses on PR and blogger impact
- 39 Comment
Join Brian Solis, principal, Future Works, Ted Murphy, principal, IZEA, Mary Engle, associate director, Bureau of Consumer Protection, Federal Trade Commission and myself for “FTC Regulations and Me,” (#ftcme) a webinar panel, on February 19 from 1 to 2 p.m. CST to learn how the Federal Trade Commission (FTC) “Guides Concerning the Use of Endorsements and Testimonials in Advertising” impact online promotion.
In October 2009 the FTC announced the new guidelines which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers.
The guidelines affect personal blogs and social networking sites such as Facebook and Twitter. Many professionals who rely on online communications as part of their promotion arm wonder how these changes impact them.
Panel participants are regularly sought out by industry peers to talk about the regulations and will address common themes they’ve identified:
- Who is doing it right? Case studies, examples and best practices
- An Overview of the FTC Guidelines, straight from the source
- Dispel guideline myths and rumors
- How to disclose in 140 characters
- Developing a disclosure policy
- Among others…
Registration for the “FTC Regulations and Me” Webinar is now open! http://j.mp/ftcweb
To ensure this information is accessible to as many professionals as possible, Citrix graciously donated all webinar capabilities.
39 Comments on this post
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Aluminum Laptop Cases said:
These FTC regulations will definitely change the way blogs operate. In the past many blogs would take payment to promote anyone’s products. This lead to fake product reviews where the blogger had not even tried the product. Now bloggers will have to tighten things up and be more professional with their endorsements. I just wonder if any advertisers are avoiding this issue by recruiting foreign bloggers.
February 15th, 2010 at 4:06 pm -
how to start a blog said:
Thanks – look forward to this webinar.
February 15th, 2010 at 5:35 pm -
Turkey said:
Agree to your ideas about the FTC regulations.
February 16th, 2010 at 4:02 am -
used tires said:
I hope these bring about more positive changes without affecting blogging negatively in any way. It’ll be interesting to see how it plays out.
Till then,
Jean
February 16th, 2010 at 4:33 am -
youtube gir said:
great idea, thanks for sharing.
February 16th, 2010 at 8:44 am -
Cartoon Bears said:
I guess blogs give positive and negative impacts to society but as the readers have chosen to read them, they can live with the risk.
February 16th, 2010 at 10:34 am -
Cartoon Bears said:
I guess blogs give positive and negative impacts to society but as the readers have chosen to read them, they can live with the risk….
February 16th, 2010 at 10:44 am -
Digital SLR Camera said:
i’ll take a look for this webinar, this should be interesting
February 18th, 2010 at 3:27 am -
how to start a blog said:
is the webinar recorded by chance?
February 18th, 2010 at 9:27 pm -
Mike said:
Anyone know where I can find this webinar? Thanks!
February 19th, 2010 at 3:06 pm -
calivita.com said:
thanks your post
February 19th, 2010 at 4:21 pm -
calivita.com said:
i couldnT see th resimler comment
February 19th, 2010 at 4:27 pm -
Catering Tampa said:
As you mentioned new guideline may affect to social networking sites but it’s positive than good news otherwise indirectly it can be affect many people and other medium as well.
February 22nd, 2010 at 1:57 am -
Net Age Web Design said:
How to disclose in 40 characters is the bullet point that really caught my eye. It is about time that the legalspeak be reduced to the basics, without all the flowery latin waffle that actually means nothing.
February 22nd, 2010 at 8:13 am -
how to start a blog said:
FTC uses the BBB as their lead source (consumer complaints) – so before you consider getting your business listed with the BBB, think thrice!
February 23rd, 2010 at 2:55 pm -
how to start a blog said:
@Mike – the seminar is over, that’s why I’m looking for the recording of it, if available.
February 23rd, 2010 at 2:56 pm -
calivita.com said:
Many professionals who rely on online communications as part of their promotion arm wonder how these changes impact them.
February 25th, 2010 at 8:45 am -
calivita.com said:
thanks this post
February 25th, 2010 at 8:46 am -
Freelance Writing Jobs said:
I must say that will have a great impact in the blogosphere as more people embraces the online marketing field. More testimonials more reliable. But I don’t know if this is still effective as long as the people involved are famous enough like celebrities.
March 1st, 2010 at 6:50 am -
Canopy Bed Curtains said:
Very good information discussed in this post. Good share.
March 1st, 2010 at 9:39 pm -
Cartoon Bears said:
It is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy. The FTC pursues vigorous and effective law enforcement; advances consumers’ interests by sharing its expertise with federal and state legislatures and U.S.
March 2nd, 2010 at 3:54 am -
Net Age said:
Hmmm, my link is not clickable in my earlier comment. I’ve made my link anchor text a bit less aggressive, if that was the problem. Please advise me if this is acceptable, Sarah?
March 2nd, 2010 at 1:00 pm -
steve said:
I think there is something wrong with your wordpress comments template – all links have this weird HTML code attached to it.
March 2nd, 2010 at 6:02 pm -
youtube gir said:
couldnT see th resimler comment
March 4th, 2010 at 2:02 am -
sikis izle said:
Anyone know where I can find this webinar?
March 4th, 2010 at 2:06 am -
steve said:
I don’t think it’s recorded.
There are many other law firms holidng webinars for this new FTC rule – probably trying to sell their service in the backend.
March 4th, 2010 at 6:40 pm -
Cartoon Bears said:
one of my colleagues thinks that we must register our contest with the FTC with the value of our prizes. Do we have to do that?
March 5th, 2010 at 5:35 am -
Catering Florida said:
I think there may be such facility available, that we can register our contest.
March 5th, 2010 at 7:06 am -
calivita.com said:
thanks vey much user
March 5th, 2010 at 10:40 am -
calivita.com said:
i think plugin save th ip and act for it
March 5th, 2010 at 10:41 am -
wholesale handbags said:
Can you please let me know regarding,
“How to disclose in 140 characters”… I’m eager to learn more about it.March 6th, 2010 at 2:25 am -
Writing Jobs said:
Each blogger must declare what they have in their own blogs, who paid their ads and sponsor their posts. I think that’s the simple rule that FTC wants for every online publisher.
March 6th, 2010 at 5:53 am -
darjeeling said:
This site article is very informative, Thanks for sharing.
March 10th, 2010 at 5:29 am -
Cartoon Bears said:
I sell information products online, and have several customer testimonials about their success with the products on my site. In order to comply with the new FTC regs…
March 10th, 2010 at 8:07 am -
Catering Florida said:
Disclosing only in 140 character might be a bit difficult…
March 12th, 2010 at 4:34 am -
how to start a blog said:
can anybody who has attended the webinar share what those 140 characters are?
March 12th, 2010 at 8:50 pm -
Catering Florida said:
Still no ans. of 140 Char…?
March 15th, 2010 at 6:56 am -
Writing Jobs said:
@Catering – what’s the issue behind that?
March 16th, 2010 at 12:11 am -
Catering Florida said:
@ Writing – Wanted to know what are that 140 Chars ? if you read whole post carefully you get what is the actual issue…
March 19th, 2010 at 4:42 am
