Feb 4 2010

What’s your social network routine?


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The majority of businesses I work with want to know how they should spend their time via social networks. They get past the basic “how to” tutorial sessions and want to build in some semblence of a daily routine. While situations can arise outside the planned activities, I provide them a starter guide. The guide is not meant as a stringent routine and, in fact, typically evolves over time. Each client eventually builds their own routine…this is a little something to get the hang of time management in social networks. I’m sharing here for the purpose of developing and honing this into something we can ALL use. While it doesn’t dive into strategy, the proposed routine does provides a focus on specific tactics.

I’m going to get you started with a few ideas for Twitter and Facebook. What advice do you have for other social networks?

Based on the feedback, in two weeks I’ll create a “Social Network Routine” document to share. You are welcome to integrate into your collateral and supplemental information and share with clients. Enjoy!

Twitter

  • Review follower list and identify people to follow back (one time, daily)
  • Review lists you’ve been added to, decide whether or not to follow (one time, daily)
  • Respond to those you mentioned or replied to you  (two to three times, daily)
  • Check and respond to direct messages (DM) (two times, daily)
  • Read “home” stream and identify people to retweet (RT) and/or respond (two times daily)
  • Identify new people to follow (two to three times weekly)

NOTE: For those tactics which are listed as two times, it works best if there is time dedicated in both the morning and late afternoon.

Facebook

  • Review friend requests (one time, daily)
  • Review invitations for events, fan pages and applications you’ve received (one time, daily)
  • Respond to posts, mentions or to those who write on your wall (two to three times, daily)
  • Check private messages and respond when appropriate (one time, daily)
  • Read “news” page and identify posts to “like” or comment on (two to four times, daily)
  • Identify new people to friend or to suggest your fan page/group/event
    (two to three times, weekly)

30 Comments on this post

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  1. uberVU - social comments wrote:

    Social comments and analytics for this post…

    This post was mentioned on Twitter by JanerMcG: Just what I need! RT: @prsarahevans

    What’s your social network routine? A starter guide is in the works… http://j.mp/aOZ4Q3 #PR…

    February 4th, 2010 at 1:06 pm
  1. Aluminum Laptop Cases said:

    Thanks for this basic social networking routine. These lists of daily tasks reminds me why I am not on either facebook or twitter. While they can be great networking tools for some, I’d rather not direct so much of my current computer time to these kinds of tasks.

    February 4th, 2010 at 1:39 pm
  2. Natalie said:

    It is something that if you do constantly, you’ll never get anything done. But if you don’t do it, you get behind.

    With work brand —
    Check our twitter and facebook first thing throughout the morning and looking at the keyword searches – answer questions, RT posts etc. Monitor throughout the day.

    In meetings, when we launch a new campaign/event/project, I either schedule tweets make reminders on my calendar to post it.

    Long-term — planning how to do more with youtube

    February 4th, 2010 at 1:53 pm
  3. Anthony said:

    Thanks for sharing this routine Sarah! Look forward to reading the document in two weeks.

    February 4th, 2010 at 2:59 pm
  4. used tires said:

    That looks like a very well thought out and structured layout. Thank you very much.

    Till then,

    Jean

    February 5th, 2010 at 12:30 am
  5. Turkey said:

    Thank you for this basic social networking routine. I do I control my social networks every day.

    February 5th, 2010 at 11:19 am
  6. Catering Tampa said:

    Generally i would like to go my Facebook, MySpace and Twiiter a/c and communicating friends and making new ones.

    February 8th, 2010 at 1:27 am
  7. Hair Salons said:

    Making new friends, join groups and share info with my friends and followers in Facebook and twitters.

    February 8th, 2010 at 2:04 am
  8. calivita.com said:

    i dont like the social network i dont know why i am so

    February 10th, 2010 at 10:51 am
  9. calivita.com said:

    Calivita International companies working with network marketing system to members that offers great earnings and career opportunities, within cosmetic products as drugs, etc. professional and high quality products and keep is an multinational company.

    February 10th, 2010 at 10:54 am
  10. Porno said:

    i like social network but i dont like go online at facebook.

    February 11th, 2010 at 10:24 am
  11. Porno said:

    actually, i agree with calavita sometimes :D

    February 11th, 2010 at 10:24 am
  12. printing said:

    The website will connect people who where from the area, display news from the area, have profiles like other social networks along other things.

    February 11th, 2010 at 11:06 am
  13. printing said:

    i have known a guy thru a social network for over a year. He lives about 45 minutes from me by car . we’ve never met up but i would like to, we write eachother funny messages and he seems to share my whacky sense of humour.

    February 11th, 2010 at 11:08 am
  14. youtube gir said:

    great idea, thanks for sharing.

    February 16th, 2010 at 8:40 am
  15. Cartoon Bears said:

    The website will connect people who where from the area, display news from the area, have profiles like other social networks along other things….

    February 16th, 2010 at 10:48 am
  16. Serge@CarTransporters said:

    Facebook, myspace, ect., great way to stay in touch.

    February 18th, 2010 at 8:18 am
  17. Hair Salons said:

    Facebook is one of the best platform of social media. I like to create fan page and join facebook applications, that’s reason i use facebook weekly.

    February 19th, 2010 at 7:27 am
  18. Slycaj said:

    Written like that, it sure feels like a lot. But failing to plan means planning to fail in the long run. There is no doubt in my mind about that.

    February 19th, 2010 at 11:39 pm
  19. Doyle Albee said:

    While this does sound like quite a bit, I think it’s great advice. I’m old enough to remember when email first hit and the hand-wringing was “I can’t do this… I have to return phone calls!” The phone calls eventually moved to email. I have many clients that no longer email me, but send me DMs on Twitter.

    Bottom line, things are evolving. We should all be lucky to have enough contacts and conversations that it actually takes some time. That shows you have an active and useful network.

    Great post, Sarah!

    February 21st, 2010 at 3:15 pm
  20. how to start a blog said:

    Sarah – look forward to your “Social Network Routine” document. Thanks for sharing.

    February 23rd, 2010 at 2:42 pm
  21. sikis izle said:

    ctually, i agree with calavita sometimes

    March 4th, 2010 at 2:18 am
  22. Cartoon Bears said:

    What consists of a daily routine of a Network Administrator?

    March 5th, 2010 at 5:42 am
  23. Catering Florida said:

    After this post i experienced many social media but FaceBook used maximum globally to stay in touch.

    March 5th, 2010 at 7:33 am
  24. used tires said:

    @Catering Florida: Yes, it seems Facebook is untouchable for now. Orkut and Myspace are nowhere close and the new Google Buzz doesn’t seem to be creating much buzz either.

    Till then,

    Jean

    March 5th, 2010 at 9:41 am
  25. wholesale handbags said:

    Oh Sarah, that’s all what i do every day on twitter & facebook.
    @jean, IMO. your view to Google buzz seems wrong to me, many blog platoforms have started using it. Twitter didn’t got the success as soon as it was launched! Till then no comments, Lisa.

    March 6th, 2010 at 2:30 am
  26. darjeeling said:

    Social networking is very time consuming. You need to put your time and work hard.

    March 10th, 2010 at 5:42 am
  27. darjeeling said:

    Thanks for sharing this content and also all the participating of this site.

    March 10th, 2010 at 5:42 am
  28. used tires said:

    @wb: I agree it’s too early so we’ll just have to take a wait and see approach. Personally, I would like to see Buzz gain some steam as more competition is always a good thing.

    Till then,

    Jean

    March 14th, 2010 at 3:24 am
  29. Watch Health Videos said:

    Only Facebook its funny:)

    March 25th, 2010 at 3:21 pm

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