I’m always learning. Today I had a live (and last minute I might mention) web show that a took a turn for the…weird. It was a perfect storm of miscommunication, lack of knowledge about web tools, etc. Hey, we all make mistakes. When something like this happens, the first thing I do is figure out [...]
Think of this post as a starter guide for getting to know an online audience. After reading, think about how you can contribute information in the comments section.
The most successful online fundraising campaigns have many of these components/attributes:
They do not overwhelm (not trying to save the world)
Know their audience
Specific, understandable, digestable
Recognize donors and other [...]
On Saturday, March 13, at SXSW Interactive 90 women gathered in the penthouse offices of PGi headquarters to honor women leaders of the technology world. A special event organized by “causemopolitan,” Sloane Berrent and I, the “Digitini” luncheon celebrated raconteur Cathy Brooks of Other Than That, Altimeter Group’s Charlene Li, CNN’s Jennifer Martin, Read Write [...]
In case you missed it, here’s the complete recording of Monday night’s #journchat with CNN at SXSW Interactive. The panel includes:
• Doug Gross, tech reporter, CNN.com
• Lila King, senior producer for iReport and user participation, CNN.com
• Jen [...]
Listening. It should be at the top of your small business’ list if you’re developing a social media strategy. It’s not a coincidence two respected social media advisers both ranked “listening” as the focus area for small businesses.
Chris Brogan, social media adviser, author, Trust Agents, offers this advice, “Listen. And Listen Deeply.”
Scott Monty, head of [...]