BREAKING: Twitter Usage In America: 2010
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Twitter Usage In America: 2010, a report released today from Edison Research/Arbitron Internet and Multimedia Series, is among the most significant data released to date on Twitter. A three-year project that is both nationally representative and projectable.
The report outlines key findings related to both the history of Twitter along with future predictions, trends and brutal facts (i.e. monetization).
For as active as I am on Twitter, and most likely the majority of you, only seven percent (granted that’s a lot of people) of American use the platform. Of those seven percent, the majority update weekly (30 percent). I share with you now, my key takeaways after reading the report in its entirety:
Twitter versus Facebook.
Currently the microblogging platform caught up to Facebook in terms of awareness, but not usage. Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
Location Apps
Nearly two-thirds of active Twitter users access social networking sites using a mobile phone. Despite adoption of mobile sites, the concept of location-based applications is just emerging. In fact 93 percent of those surveyed had never heard of FourSquare, Gowalla and/or Brightkite.
Who is using Twitter?
53 percent are women, with 47 percent men. The largest age demographic is 25 to 34 year olds, which makes up 33 percent. This is followed by 35 to 44 year olds making up 19 percent of the population. Based on monthly users, the ethnic breakdown is as follows:
What is the average Twitter user like?
They are well-educated and are more likely to live in higher income households and have seen their economic situation improve over the past year.
A few more fun facts from the study:
- 51% of active Twitter users follow companies, brands or products on social networks
- Four in 10 Twitter users own at least three computers
- The internet is more important than TV to majority of regular Twitter users
To take a look at the entire report, you can download it here, Twitter Usage In America: 2010.
21 Comments on this post
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book buy back said:
That is very interesting, especially the break downs of who is using twitter. I really have not been a big fan of twitter, but it looks like now I need to look into it more.
April 30th, 2010 at 1:04 pm -
Financial assistance said:
Interesting facts about twitter. I like communicating via twitter most of users are usually opinion leaders in their spheres of expertise. It’s not about quantity, it’s about quality
April 30th, 2010 at 1:30 pm -
Komodo Dragon said:
Would be great if you could post a higher resolution for your first pie chart, its kind of hard to read what each percentage stands for.
May 1st, 2010 at 4:40 am -
used tire said:
I had absolutely no idea that 41% of Americans use FB. That’s really astounding if you think about it. Twitter probably has a long way to go but I guess Twitter is more about a certain individual that a group follows whereas Facebook is more about each person’s own identity so it’s naturally more popular.
Till then,
Jean
May 1st, 2010 at 4:57 am -
Forex Indicators said:
I am still more into facebook than twitter. I believe facebook is here to stay but not so sure for twitter.
But I will still be working hard in twitter but harder in facebook. Thks for providing such a well document data.
May 1st, 2010 at 6:49 am -
turkish food recipes said:
That is very interesting, especially the break downs of who is using twitter.
May 2nd, 2010 at 6:31 am -
direk izle said:
Interesting statistics.
May 2nd, 2010 at 8:51 pm -
Laptop Carrying Cases said:
I wonder how accurate these statistics are. When dealing with stats for 17 million people, obviously they are not going to be able to get data from most users. I wonder how large their sample audience was.
May 4th, 2010 at 4:16 pm -
Towel Rails said:
These facts will help me to gather data for my ad campaign related to the real estate industry. Now, i know to which community i have to target most, either white or American African.
May 4th, 2010 at 11:37 pm -
used tire said:
Yea, I wonder if they interviewed people from all major corners of the country as well as all major demographics. Would be interesting to read about the details of the survey.
Till then,
Jean
May 5th, 2010 at 2:14 am -
Turkey said:
Twitter use has increased this year in our country too….
May 5th, 2010 at 4:48 am -
Umbro England said:
Known by 87%, just 7% of Americans use Twitter. Thus, fewer than one in 13 Americans who know about Twitter, actually use Twitter. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%).
May 5th, 2010 at 10:56 am -
Banner Design said:
Very great charts and information provided. It is interesting to know exactly about percents and people using Twitter for daily posting over the net.
By checking out the websites of companies and leading organizations nowadays, we could see that they too are in most cases powered by some Twitter icons and the firms are using the option to get in touch with their global clients.
May 6th, 2010 at 6:28 am -
Catering Florida said:
Good post about usage of Twitter. Women are more using of Twitter compare to Men.
May 7th, 2010 at 7:41 am
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