BREAKING: Twitter Usage In America: 2010
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Twitter Usage In America: 2010, a report released today from Edison Research/Arbitron Internet and Multimedia Series, is among the most significant data released to date on Twitter. A three-year project that is both nationally representative and projectable.
The report outlines key findings related to both the history of Twitter along with future predictions, trends and brutal facts (i.e. monetization).
For as active as I am on Twitter, and most likely the majority of you, only seven percent (granted that’s a lot of people) of American use the platform. Of those seven percent, the majority update weekly (30 percent). I share with you now, my key takeaways after reading the report in its entirety:
Twitter versus Facebook.
Currently the microblogging platform caught up to Facebook in terms of awareness, but not usage. Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
Nearly two-thirds of active Twitter users access social networking sites using a mobile phone. Despite adoption of mobile sites, the concept of location-based applications is just emerging. In fact 93 percent of those surveyed had never heard of FourSquare, Gowalla and/or Brightkite.
Who is using Twitter?
53 percent are women, with 47 percent men. The largest age demographic is 25 to 34 year olds, which makes up 33 percent. This is followed by 35 to 44 year olds making up 19 percent of the population. Based on monthly users, the ethnic breakdown is as follows:
What is the average Twitter user like?
They are well-educated and are more likely to live in higher income households and have seen their economic situation improve over the past year.
A few more fun facts from the study:
- 51% of active Twitter users follow companies, brands or products on social networks
- Four in 10 Twitter users own at least three computers
- The internet is more important than TV to majority of regular Twitter users
To take a look at the entire report, you can download it here, Twitter Usage In America: 2010.