What’s next for the public relations industry? It’s not about the “next” Twitter or “Foursquare.” It is about bringing structure, focus and strategy to the idea of social. Below is my recent keynote for the PRSA Travel and Tourism (#travelPRSA) conference. Feel free to add your thoughts and opinions in the comments.
PRSA Travel [...]
Do you know where your privacy is on Facebook? If you’re like me, you know “in general” that privacy has lessened and more of your information is available (especially if you haven’t updated your privacy settings). But there’s more to it than that. Just like a college athlete on a full scholarship, Facebook owns you [...]
A new report from PQ Media is the first to define, size, structure and forecast spending in the emerging category of Social Media Sponsorships. Brand marketers are increasingly finding a way to be included in social media content – including the controversial “sponsored conversations” segment — where a brand pays a content [...]
We all know brands are jumping into the social media waters. Each day I see more advertisements, websites and print pieces showcasing a presence on Twitter, Facebook, YouTube and the like. But, what are they actually doing when they get there? Let’s give them some advice.
Let me know what YOU want [...]
Case in point. I recently received this urgent email:
Hi Sarah! I am in desperate urgent need of some advice please. I just launched <removed> onto Facebook today. That’s a good thing, right? Well, I really thought I’d set my Wall Settings to NOT allow anyone to make any comments on my posts. [...]
I’d like to first apologize for missing a public deadline. In the world of public relations, as you will soon find, there is no typical day. Priorities shift, change or are trumped by a communications or client emergency. Now, on to the good stuff…
Thank you to everyone who submitted a response (there were A LOT). [...]