OVERVIEW: FTC Guidelines for Online Endorsements
- 14 Comment
Later this week I have the privilege of keynoting at the PRSA T3 conference and sharing insights with the TechMunch community. During the TechMunch panel I’ll be talking about the FTC Guidelines and how they impact bloggers. As a supplement to that discussion I created a very basic overview. Feel free to beg, borrow and steal.
14 Comments on this post
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Laptop Carrying Cases said:
Good topic to cover. Many bloggers are aware of the new FTC guidelines, but many don’t know the specific details. To avoid any problems, it is best to become fully acquainted with all the ins and outs of it.
June 8th, 2010 at 12:39 pm -
Escort Service London said:
Question: If a stationery company wants me to place a banner ad on my site, I will have to disclose they are paid advertisers, correct?
June 9th, 2010 at 6:39 am -
Catering Florida said:
Thanks for share FTC guidelines for online endorsements.
June 10th, 2010 at 7:39 am -
The Waspy Redhead said:
I attended the TechMunch event in Austin during SXSW this year. Your presentation on the FTC guidelines was very informative!
June 10th, 2010 at 9:50 pm -
medical assistant said:
Great information! I’ve been looking for something like this for a while now. Thanks!
June 11th, 2010 at 5:03 am -
Komodo Dragon said:
@Laptop, you are right, it is always best to know the ins and outs, it never hurts to be 100% sure of your rights these days. I am sure though over time, the FTC will continue to revise its guidelines.
June 11th, 2010 at 10:58 pm -
England Home Shirt said:
I have always wondered if google sees online endoresement as buying links? I guess it is a grey area
June 14th, 2010 at 11:43 am -
England Home Shirt said:
@Escort Service London – yes you would have to disclose it
June 14th, 2010 at 11:48 am -
film izle said:
I agree with @Laptop. Many bloggers don’t know the specific details about FTC guidelines.
June 15th, 2010 at 6:14 pm -
film izle said:
Hey @Escort can you make your question a little more clear.
June 15th, 2010 at 6:17 pm -
arastirma said:
Good topic to cover. Many bloggers are aware of the new FTC guidelines, but many don’t know the specific details. To avoid any problems, it is best to become fully acquainted with all the ins and outs of it.
June 19th, 2010 at 8:18 pm -
Current Business said:
I think it is important to establish clear guidelines regarding commercial endorsements of blogs or sites. However, I think guidelines should be made much clearer.
June 21st, 2010 at 5:23 am -
episode said:
I feel like little by little we are getting more and more restricted about what we can do online. Not sure I like this trend.
June 21st, 2010 at 9:18 am
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