JUST ANNOUNCED: Alicia Keys names “I am a Super Woman.com” head blogger
- 10 Comment
Alicia Keys and AK Worldwide announced today that Alexis Tirado has landed the highly-coveted Head Blogger position for Keys’ soon-to-be-launched website IAAS.com (I Am A Super Woman). In April, Alicia Keys partnered with Monster.com to launch a national pursuit for the Head Blogger of IAAS.com.
Keys and Monster.com were aided in the judging process by a social-media panel, which I was thrilled to be a part of:
- Jason Falls, principal of Social Media Explorer, social-media strategist, educator, and PR professional.
- Beth Kanter, Zoetica CEO and author of Beth’s Blog: How Nonprofits Can Use Social Media.
- Guy Kawasaki, managing director of Garage Technology Ventures, co-founder of Alltop, and columnist for Entrepreneur Magazine.
- Dan Schawbel, managing partner of Millennial Branding, personal branding expert, and author of Me 2.0: Build a Powerful Brand to Achieve Career Success.
- Brian Solis, principal of FutureWorks, digital analyst, sociologist, and futurist.
- Erin Kotecki Vest, political director and producer of special projects for BlogHer.
- Tamar Weinberg, specialist in social-media consulting and strategy, blogger outreach, reputation management, and search-engine marketing, and author of The New Community Rules: Marketing on the Social Web.
Tirado was one of the most promising candidates I came across in the review process. I’ll bet many of my peers felt the same way. She previously served as an online editor at Martha Stewart, where she increased total page views by 500% and spearheaded the “Dreamers Into Doers” project online as well as for Martha Stewart’s radio channel. As a freelance writer, she has contributed to Latina, Village Voice, and Time Out New York.
I look forward to watching the launch of iass.com and how Tirado shapes Keys’ voice. Because of the public blogger search we get to watch this new community right from the very beginning. If you work in public relations or social media, this is an opportunity to track and watch the birth of a community. Use it as a case study. Think about at what you would do the same/different and watch how one blogger attempts to unite a “new breed of women.”
Keys shared with PRsarahevans.com:
“I had this vision to launch a website that would celebrate and empower women’s voices. To discover new voices and create a world that is passionate, addictive, fun and unites a new breed of superwoman to be heard. Alexis just stood out above all of the other fantastic applicants. She’s incredibly gifted and I can’t wait to see the extraordinary work she’s going to do in the Fall.”
I’ll be interviewing Alexis in the upcoming weeks. Stay tuned!