Survey participants share their online habits
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A new study released by ExactTarget and CoTweet shares recent results and insight into consumers’ expectations for interacting with brands online. The study specifically focuses on consumers’ who use Twitter and their online habits (see below).
Upon reading the results I decided to conduct an informal poll of my own. I spend so much time reading research from other companies that I wanted to know how those in my network compare. Similar to the ExactTarget survey I only asked those who are active on Twitter and Facebook. The five-question survey received more than 320 individual responses with a breakdown of 65 percent female and 35 percent male.
- Compared to the ExactTarget survey, 72 percent of active Twitter users said they publish blogs at least monthly. My results? 76 percent publish on at least a weekly basis with 26 percent who blog one to two times weekly.
- Compared to the ExactTarget survey, 70 percent of respondents said they comment on blogs. My results? 87 percent said they comment on blogs, vlogs and/or social networks regularly with 38 percent who comment at least one to five times daily.
- Compared to the ExactTarget survey, 20 percent of consumers indicate they have followed a brand in order to interact with the company. My results? 58 percent they interact with brands on an “as needed” basis, while 42 percent interact with brands on a daily basis. (44 percent of male respondents said they interact with brands on a daily basis.)
Since I had people’s attention, I also wanted to ask about location-based networks. The results?
How often do you use a location-based social network (i.e. Foursquare, Gowalla, etc…)? 45 percent of respondents said “never” while 37 percent said they check in between one and three times daily. (More women than men said they “never” check in.)
Here are the complete survey results in their full glory for you to enjoy.
What do you think about the results? What would you have asked? What do you want to know?
Thank you to everyone who took the time to share responses.
NOTE: These are merely my musings and in no way are scientific results. The respondents are most likely already active online as I only surveyed via Twitter and Facebook. If you’re looking for real results, check out HP Labs’ Social Computing Lab.