15 panels to give a “thumbs up” for SXSWi
- 16 Comment
With more than 2,000 SXSW interactive entries to vote for this year, the competition is FIERCE! After reviewing the majority of entries, the Sevans Strategy team came up with a list of 15 panels we think are a MUST HAVE for this year. We were a bit biased in our selections as we know all of them, but we also know that means we’re recommending a group of intelligent and engaging leaders we’ve actually seen and/or heard.
Not familiar with the SXSW PanelPicker process? SXSW is a community-driven event. So, knowing what kinds of topics the audience wants determines who gets the coveted spots. Your voting accounts for about 30% of the decision-making process for any given programming slot.
Even if you will not be attending this year’s SXSWi, this is a great way to find an online community of people with interests similar to your own. We hope you enjoy our recommendations and find time to give them a “thumbs up.”
- Christine Perkett (@missusP), “The Networking Conundrum”
- Heather Mosley (@mosleyppr), “Dissecting What Really Works in Social Marketing Campaigns”
- Gregory Ferenstein (@ferenstein) “Stand Out: Investigative Journalism for Bloggers”
- Ted Murphy (@tedmurphy), “Check-in, Get Paid: Rise of Cash-sponsored Social Media” (client)
- Heather Whaling (@prtini) Geben Communication, “Big Ideas, Little Budget: Low-Cost Cause Marketing”
- Guy Kawasaki (@GuyKawasaki), “The Art of Enchantment”
- Dave Fleet (@Davefleet), “Personalities, Policies & Problems: Companies and Employees 2.0”
- Sydney Owen (@SydneyOwen), “Road Rules for Mentorship: What’s Appropriate (& What’s Not)”
- (also Sydney Owen) “Generation C: Changing the Future of Business… Forever!”
- Deb Schultz (@Debs), “Dear Miss Manners: WTF with the Social Web?”
- David Armano (@Armano), “Why PR’s Future May Not Look Like PR”
- Damien Basile (@db), “Game On: Can Game Theory transform your app?“
- Paula Berg (@paulaberg), “The Legal Ramifications of Saying ‘I’m Sorry”
- Lucretia Pruitt (@LucretiaPruitt) Social Media Matters, “Killing Clark Kent; When You Outgrow Your AlterEgo”
- Justin Goldsborough (@JGoldsborough), “Building Relationships – and Revenues – Through Twitter”
While we’re recommending the panels, we’ve included Twitter handles as well. You might just find some fun new people to follow.
Voting ends at 11:59 CDT on Friday, August 27.
Best,
The Sevans Strategy Team
Sarah, Liz, Amanda, Kairi and Hana
p.s. Sarah actually has two panels in the running. If you’re interested, you can vote for them here:
- Spin Doctors: PR Best Practices for Social Media, submitted by Nicole Ravlin –> (http://j.mp/voteSE)
- The Global Online Community: Improving Cross-Cultural Relations, submitted by Andrew Kneale –> (http://j.mp/voteSarah)
16 Comments on this post
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Melissa mines said:
Thanks, a lot for the summary. With so many, it’s really hard to filter through and decide how to vote. And, it’s nice to see more practitioners proposing topics (versus propsed experts). I think that’s a nice shift.
I did want to point you this panel (David Meerman Scott, Tim Washer and Scott Teems on-board) that will focus on tips, examples and thoughts about producing videos in the corporate setting that are designed with the audience and intent in mind (http://panelpicker.sxsw.com/ideas/view/7744?return=%2Fideas%2Findex%2F7%2Ftag%3Avideo)
August 13th, 2010 at 5:11 pm -
Lucretia Pruitt said:
Wow. I’m happy to find my little panel amidst some stunning ones! Thanks for the help with sorting – I wish I could say that I always knew which panels I should be taking a look at, but with 2,000 that’s almost a full-time job!

These are all great and I’d go see any of them. Thanks for doing all of the heavy lifting!August 13th, 2010 at 8:21 pm -
Heather Whaling said:
Sarah (and team), thank you for compiling this list and for including me in such great company! Flattered — and appreciate the support!
Heather
@prTiniAugust 14th, 2010 at 8:13 am -
Bidet said:
Theres so many to choose from. Thanks for making this list for us. These are all great recommendations.
August 15th, 2010 at 12:09 pm -
Escort Agency London said:
Wow, Justin is one of the panels. Please do some short talk with him.
August 16th, 2010 at 7:05 am -
Tara Geissinger said:
This is so helpful! It *is* time consuming to go through them all. I find myself being schizophrenic — thinking the one I am reading sounds the best, until I read the next one, and the next one! lol Thanks for the Twitter handles as well. I DID find a couple that I was not following yet. Always nice to discover fresh ideas! Good luck everyone!
August 16th, 2010 at 8:14 am -
Vincent Tran said:
Great list! I can’t imagine possibly reading through all 2000+ descriptions. Thanks for taking the time. I would also be remiss as a marketer not to mention ours to you as well!
Do a search for “Cheerleaders” or visit http://bit.ly/c4t7ib – Vincent @channeldynamixAugust 16th, 2010 at 10:25 am -
Elisa said:
Great list! Always enjoy Guy K’s panels. Thank you for compiling this – Already looking forward to SXSWi next year.
Wanted to share an additional panel, “Cheerleaders vs. Geeks – How Marketing and IT Can Work Together” – http://bit.ly/c4t7ib
August 16th, 2010 at 10:48 am -
Danny Brown said:
Some nice recommendations here, Sarah.
But to be honest, do we really need another panel with Guy Kawasaki or Ted Murphy? Don’t they speak at enough events?
This is where SxSW could evolve and actually offer voices to those that normally don’t have the opportunity, as opposed to the usual suspects.
Just a thought.
August 16th, 2010 at 11:02 am -
PRsarahevans said:
Danny – I think it’s nice to hear from a combination of seasoned professionals and newcomers. So, let’s get some newcomers in there!
August 16th, 2010 at 11:25 am -
Michelle Eklund said:
Thanks for your list of panel recommendations. There are so many sessions to look through this year and it can take so much time. This is a great starting point.
August 16th, 2010 at 12:10 pm -
mynet said:
Great list! Always enjoy Guy K’s panels. Thank you for compiling this – Already looking forward to SXSWi next year.
August 16th, 2010 at 2:11 pm -
Jeremy Porter said:
All great suggestions worth the click. If you guys have any clicks left, please consider my submission “Your PR Machine is Broken”: http://bit.ly/votejeremy. And of course, I want your feedback, suggestions and disagreement.
August 17th, 2010 at 6:51 am -
Mary McKnight said:
Mobile marketing and advertising as it relates to check-ins should also be a topic of discussion. With so many players entering the space, including established players with real ad revenues and profitability like Facebook and Where, Inc. (hint hint), what happens to small but buzzed players like Foursquare and Gowalla?
August 18th, 2010 at 8:39 am -
Plumber Sydney said:
These community driven events are great. I didn’t know about SXSWi, thanks for sharing this information. It seems an interesting event.
August 25th, 2010 at 6:29 pm
[...] This post was mentioned on Twitter by David Armano, Sarah Evans, Damien Basile, Damien Basile, Andrew Kneale and others. Andrew Kneale said: RT @PRSarahEvans: 15 panels to give a “thumbs up” for #SXSWi http://bit.ly/cVP3TP CC: @guykawasaki @missusP @mosleyppr @armano @db @Debs [...]