Sep 30 2010

How do you prioritize?

It’s a daily struggle for many of us. What do I focus on first?
Is it the squeaky wheel who keeps asking for an unimportant email? Is it my boss’ project?
20% of your activities will account for 80 percent of your success (The Pareto Principle). Hence, if you have 100 tasks in your task list, [...]

Sep 29 2010

GETTING STARTED: Create your publicity plan

If you read this blog regularly you know I talk about social media and public relations on a pretty basic and tactical level. After a recent tweet, I received several questions about how to put together a publicity plan (or at least wondering how our team does it). I’m going to share a few tips, [...]

Sep 24 2010

More Social Media Stats Ready For Your Next Presentation

Social Media Slides For Your Presentation
View more presentations from Sarah Evans.

Sep 23 2010

50 Social Media Stats from #Commentz (Part 2)

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For all of you stat and number junkies out there…
Kristin Piombino, Sevans Strategy intern, has compiled the latest and greatest of #Commentz stats for your viewing pleasure:

Online media at fashion week has grown 20 percent in the past six months, and now accounts for about 40 percent of the 3,600 members [...]

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Sep 23 2010

HOW TO run a virtual public education class on little or no budget

Yesterday myself and co-worker Amanda Flahive attended the American Red Cross of Greater Chicago’s pilot “Virtual International Humanitarian Law” class. A lot of big words. I know. Bear with me.
The American Red Cross offers a free class world-wide that helps civilians and soldiers know what humanitarian laws and rights govern how to [...]

Sep 22 2010

Fast Fire Q&A Webinar: All Things Social Media and PR

The name says it all. It’s a one-hour rapid fire question and answer session with me. Ask any and all questions pertaining to social media and public relations. I’ll answer as many questions as possible and follow up with any missed questions post-event. Register once and get as many people [...]

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Sep 9 2010

Changing customer perception via social media

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COMPLETE DISCLOSURE: The Sonos system mentioned here was provided to me at no cost. In addition there was no expectation that I would write, talk or post about the experience. This is a customer service win that I chose to share.
Every once in a while there is something that irks me enough I [...]

Sep 1 2010

WE RECOMMEND: 34 PR firms who specialize in nonprofit promotion

Sevans Strategy receives an incredible amount of requests from people looking for public relations (PR) representation. Thank you for thinking of us as a trusted resource. While we would love to be able to work with everyone, at times we realize we are not a right fit. Why? Typically [...]

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