50 Social Media Stats from #Commentz (Part 2)

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For all of you stat and number junkies out there…

Kristin Piombino, Sevans Strategy intern, has compiled the latest and greatest of #Commentz stats for your viewing pleasure:

1. Online media at fashion week has grown 20 percent in the past six months, and now accounts for about 40 percent of the 3,600 members of the press covering the event.  (Source)
2. 35 percent of the companies hurt by social-media malware suffered financial losses, with more than a third losing in excess of $5,000.  Further, a quarter of the businesses said they lost sensitive data due to employees who violated company policy by revealing certain information via a social network.  (Source)
3. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales.  (Source)
4. Among all social networks, Facebook took the dubious honor of being the top spot for malware infections (71%) and privacy violations (73%).  Next on the list was YouTube followed by Twitter.  (Source)
5. To address the malware and privacy risks from social networks, 57% of those surveyed have social media policies in place.  And most said they use staff to actively enforce those policies.  And most said they use staff to actively enforce those policies.  Further, 64% have formal training classes to teach employees the risks and rewards of social networks.  Most don’t allow social media on the jobto be used for personal reasons, while 25% reported that they block Facebook and other popular sites.  (Source)
6. 78% of active users turn to Twitter.com to access the service rather than using one of the many third-party applications available on mobile and desktop environments.  (Source)
7. Twitter is adding about 370,000 new accounts per day, of which about 16% are done via mobile devices.  (Source)
8. About one-in-three adults has a cell phone with apps, The Pew Research Center’s Internet & American Life Project and The Nielsen Company found in recent surveys.  (Source)
9. Just 68% of those who do have a phone with apps—about a quarter of all adults—actively use them.  (Source)
10. In less than two years, PitchEngine users created and shared more than 90-thousand social media releases, which is more than all other services combined. (client) (Source)
11. Small and midsize businesses with 100 or fewer employees spent $35 billion to $40 billion on local advertising in the USA last year, estimates media consultant BIA/Kelsey.  (Source)
12. The mobile-advertising market for North America is expected to be $450 million this year, up 50% from 2009.  (Source)
13. One-third of 1,000 Facebook users polled this month said that they have heard of Places.  Of those, half said it is the first check-in app they are aware of.  (Source)
14. Only 16% of local merchants nationwide said they are familiar with Foursquare, according to a survey of more than 10,000 during the second quarter of this year by MerchantCircle, the largest online network for local business owners.  (Source)
15. By 2014, Android will be second only to Symbian in mobile operating system marketshare worldwide, with the two platforms accounting for nearly 60% of the mobile OS market within the next four years.  (Source)
16. A full 72% of Congressional Republicans have at least one Twitter account, compared to 55% of Congressional Democrats.  (Source)
17. Republicans also had 38% more followers on their congressional accounts than Democrats, where they tweeted about legislation.  (Source)
18. 40% of Americans would be willing to pay for a remote monitoring device and a monthly subscription that would send data automatically to their doctor health information such as heart rate, blood pressure, blood sugar and weight.  (Source)
19. Another 40% of consumers said they would be willing to pay for a device and a monthly subscription fee for a mobile phone application that would send text and email reminders to take their medications, refill prescriptions or to access their medical records and track their health.  (Source)
20. 57% of physicians said they would like to use remote devices to monitor the patients outside of the hospital.  (Source)
21. 61.1% of web users visit social networks.  This represents a 4.3% increase on the results in January 2009, when 56.8% of respondents said they use social networking.  (Source)
22. 38.9% of people don’t use any social network.  (Source)
23. Founder and “caretaker” of Craigslist, Craig Newmark’s listing services in several cities are estimated to generate $122 million in 2010, and Adult Services makes up about 30%, or around $36 million, of that amount.  (Source)
24. Social game creators like Zynga, which said it made some $100 million last year, mostly from purchases of its virtual goods and game currency, are cashing in on a phenomenon that has flourished in Asia and is growing in South America and the Middle East.  (Source)
25. Snoop Dogg made about $250,000 since mid-2008 selling items like virtual Dobermans, according to a spokesman for his virtual goods business.  (Source)
26. In order to drum up viewership for its 2010 Video Music Awards on Sept. 12, MTV gave away virtual replicas of celebrity accessories and fashion items, like the singer Beyonce’s diamond ring on Mall World, a style and fashion-oriented Facebook application for women.  Some 4.75 million users visit the site monthly.  (Source)
27. About two-thirds of Internet users globally and nearly three-quarters of Web surfers in the U.S. have been victims of online crime.  (Source)
28. One-quarter of Internet users expect to be victimized by online crime, and only half would change their behavior is they became a victim.  Of those who have been victimized, 44% reported the crime to the police.  (Source)
29. It takes an average of 28 days to resolve a cybercrime and costs on average $334.  (Source)
30. Computer viruses and malware are the most common types of online attacks, with 51% reporting being impacted by them, followed by 10% hit by “online scams”, 9% by phishing and 7% each for social network profile hacking, online credit card fraud and sexual predation.  (Source)
31. “Compared with other industries, the travel and hospitality sector is ahead of the curve in engaging social media.”  (Source)
32. Third-party Twitter apps have seen a 50% decline in early-stage investment over the past year.  (Source)
33. Between June 2008 and May 2009, a total of $21.6 million was pumped into Twitter-based startups.  However, between June 2009 and this May, that number had dropped to just $10.4 million.  (Source)
34. Facebook has 500 million users, which is just under the population of the United States.  (Source)
35. Google was the most visited site on the Internet with 170,000 or so unique visits in July.  (Source)
36. Twitter has 145 million registered users, up almost 40 percent from the number it had four months ago.  (Source)
37. Mobile use of Twitter has climbed by more than 60% since April, when the company introduced its official iPhone client.  (Source)
38. 16% of all new users to Twitter start using the service via a mobile device now.  (Source)
39. 64% of all U.S. online consumers (and three-quarters of Millenials) have created a profile on Facebook.  (Source)
40. 70% of consumers who “fanned” a brand on Facebook didn’t feel they’d given this company permission to market to them.  (Source)
41. Only 17% of consumers say they’re more likely to buy after becoming a fan on Facebook.  (Source)
42. The average value a Facebook fan provides a brand is $136.38.  (Source)
43. Nearly one third of all cellphones in the U.S. are now so-called smartphones—Web-enabled devices that make surfing the Internet for information easy for people on the go.  (Source)
44. Nearly 20% of U.S. travelers have downloaded one or more travel-related applications for their smartphones.  (Source)
45. Of those travelers who downloaded travel-related applications to their smartphones, 47% used GPS functionality to find their way to a destination, and 46% searched for flight updates.  (Source)
46. Between April 2009 and May 2010, social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older groups’s social networking presence grew 100% in the same time frame.  (Source)
47. Young people’s use of social networking sites grew only 13% between April 2009 and May 2010.(Source)
48. Weather.com is the third-most popular mobile site after Yahoo!Mail and Google.  (Source)
49. One-third of respondents in a Gallup poll voiced a positive view of the advertising/pr industry (6% “very”, 27% “somewhat”).  (Source)
50. 25% of respondents in a Gallup poll expressed a “somewhat negative” view of advertising/pr, while 11% were “very negative”).  (Source)