Nov 10 2010

Key takeaways of State of the Blogosphere 2010

In case you don’t have time to review Technorati’s State of the Blogosphere 2010 in its entirety, here’s an easy-to-digest recap. All takeaways are in a tweet-ready format (minus hashtags) so you can easily share with your networks.

This year’s topics include: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, importance of Twitter and Facebook, niche blogging, and changes within the blogosphere over 2010.

Hashtags: #SOTB2010 #technorati

Key takeaways:

  • 25% of all bloggers are already engaged in blogging
  • 40% of bloggers who blog from a smartphone or tablet say it encourages shorter and more spontaneous posts.
  • The lines between blogs, micro-blogs, and social networks are disappearing.
  • The women and mom blogger segment is the most likely of all to blog about brands.
  • Bloggers identify themselves as: hobbysists, part-timers, corporates, self-employeds, with hobbyists leading the pack at 64% of respondents.
  • Two-thirds of bloggers are male.
  • 65% are age 18-44.
  • Bloggers are more affluent and educated than the general population:
    • 79% have college degrees / 43% have graduate degrees
    • 1/3 have a household income of $75K+
    • 1/4 have a household income of $100K+
  • 81% have been blogging more than 2 years.
  • Professionals have an average of 3.5 blogs.
  • Professionals blog 10+ hours/week.
  • 11% say blogging is their primary income source.
  • The mean non-salary income of that blogger type was $17,101.
  • 74% of Hobbyist bloggers say personal satisfaction is a way they measure the success of their blog, compared to 45% of Corporate bloggers
  • 78% of bloggers surveyed are using Twitter.
  • WordPress is the most popular blog hosting service, used by 40% of all respondents.
  • 90% of bloggers are using some form of multimedia on their blogs. Photos are the most popular form of multimedia used by bloggers.
  • Social media sites are greatly outpacing search engine optimization (SEO) as widely-used marketing tools, as only 38% of bloggers use SEO.
  • 71% use a third-party service to track their blog’s traffic. Google Analytics is by far the most popular service.
  • Corporate bloggers receive the most unique visitors per month: 312,783 on average.

13 Comments on this post

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  1. Tweets that mention Key takeaways of State of the Blogosphere 2010 -- Topsy.com wrote:

    [...] This post was mentioned on Twitter by Sarah Evans, Ken Lauher, bobangus, Juha Frey, KeAnne and others. KeAnne said: “@prsarahevans: Key takeaways of State of the Blogosphere 2010 http://j.mp/d8CWwU #sotb2010 #technorati” <–Thx! Nice summary [...]

    November 10th, 2010 at 3:47 pm
  1. Steve said:

    The affluent/education stat stands out to me the most. That’s amazing. I’m in the 79%, but definitely not the income numbers. Thanks Sarah.

    November 10th, 2010 at 5:56 pm
  2. Printable Coupons said:

    these are cool facts.. i agree with the second note.. you can’t be on your desktop all of the time.. smartphones and tablets are the most convenient way to post when you’re on the run…

    November 11th, 2010 at 2:07 am
  3. Jasmine said:

    These are interesting findings. I can’t imagine how you would blog from a Smartphone… perhaps more like photo-blogging rather than full length blog postings!

    November 11th, 2010 at 3:28 am
  4. Lon Cohen said:

    Hi Sarah, I should probably read the full report but can you expand on this stat? “25% of all bloggers are already engaged in blogging” Seems that “100% of bloggers are already engaged in blogging,” No?

    November 11th, 2010 at 2:48 pm
  5. PRsarahevans said:

    Hi Lon. I guess it should say 25% of all bloggers surveyed. So sorry for any confusion. If you need more clarification, don’t hesitate to ask. Thanks for stopping by! S.

    November 11th, 2010 at 2:57 pm
  6. car battery said:

    Thanks a lot, Sarah. Great recap. Interesting that blogging is the primary income for only 11%. I guess that number will probably decrease as the competition increases. I still have to rely on a day job for primary income. :-(

    November 12th, 2010 at 4:42 am
  7. Computer Tips Tricks said:

    These facts somehow influence my view on blogging. The number of full-time bloggers is much more than was expected.

    November 12th, 2010 at 7:05 am
  8. Worob said:

    These stats are great! How did you find them all?! Definitely helpful stuff.

    @Worob
    PR at Sunrise (worob.com)

    November 12th, 2010 at 11:07 am
  9. Laptop Briefcase said:

    I agree that this line is confusing:
    25% of all bloggers are already engaged in blogging

    Why would someone call themselves a blogger when they are not yet engaged in blogging? I assume this was supposed to be ‘25% of respondents’.

    November 12th, 2010 at 3:36 pm
  10. Laptop Briefcase said:

    The other interesting stat to me is how many people have been blogging for 2+ years already. I think this reflects how it may have become more difficult to get into blogging. Or maybe it’s just that the people with a true passion for blogging already go into it years ago.

    November 12th, 2010 at 3:41 pm
  11. Making money with facebook said:

    If 65% are age 18-44, so does that mean the other 35 are from 17 below or 45 and up?

    November 14th, 2010 at 2:34 am
  12. PRsarahevans said:

    Crazy research, @Worob. ;)

    November 15th, 2010 at 9:46 pm