50 social media stats for your arsenal (from #Commentz)
1. “80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.” SOURCE
2. “The number of visitors to Web-based e-mail sites, like Gmail and Yahoo mail, declined 5.9 percent [...]
Are you violating Google’s Privacy Policy?
The New York Times recently wrote a story about how J.C. Penney used “black hat” optimization – or search practices Google equates to cheating – to obtain top search ranking results. When Google was made aware of Penney’s tactics, they penalized the company where it hurt, in the search. They went from the number one [...]
Social Media Bootcamp: A Comprehensive Guide
After a a six hour boot camp session in Springfield, MO with SocialIRL, I thought it was a shame to not share the 100+ slides available to attendees. We took an in-depth look at the role of social media in public relations. You are welcome to download the slides as a resource to help [...]
Social Network 101 Guides
The Sevans Strategy interns were recently challenged to create basic, 101 level “how to” guide for popular social networks. Our team receives so many inqurieis from those just getting started, that we identified an opportunity. What if we created white papers for the most popular social networks that ANYONE could have access to? Thus, the [...]
