50 social media stats for your arsenal (from #Commentz)

1.     “80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.” SOURCE

2.     “The number of visitors to Web-based e-mail sites, like Gmail and Yahoo mail, declined 5.9 percent from November 2009 to November 2010, according to comScore, a firm that tracks Internet traffic.” SOURCE

3.     “A University of Melbourne study showed that those [employees] who surfed for fun (within a ‘reasonable limit’ of 20% of their time in the office) were around 9% more productive than those who didn’t.” SOURCE

4.     “In the U.S., nearly one-third (31%) of all mobile users owned smartphones at the end of 2010, according to Nielsen.” SOURCE

5.     “Eighty-five percent [of Americans] own a desktop computer, yet another 68% own a laptop or a netbook and another 41% have Internet-enabled phones.” SOURCE

6.     “A survey of more than 2,000 mothers over the age of 40 found that a majority have more Facebook friends than their children, and that they know how to better take advantage of their presence on the site.” SOURCE

7.     “About a year ago, the Wikimedia Foundation, the organization that runs Wikipedia, collaborated on a study of Wikipedia’s contributor base and discovered that it was barely 13 percent women; the average age of a contributor was in the mid-20s, according to the study by a joint center of the United Nations University and Maastricht University.” SOURCE

8.     “LinkedIn revealed that it gains a new member every second and now has more than 90 million total members worldwide, 40 million in the U.S. and 50 million internationally.” SOURCE

9.     “According to Experian Hitwise, YouTube is the most popular video site in the U.S. YouTube gets more than 86 percent of visits to 77 video sites in this country. Hulu, the second most popular video site in the U.S., gets less than 4 percent of visits.” SOURCE

10.  “The survey from Pew’s Internet and American Life Project found overall that 22 percent of Americans used social media tools like Facebook or Twitter to follow events surrounding the November midterm elections.” SOURCE

11.  “An average of 105.3 million people per month visited a newspaper Web site during the fourth quarter of 2010, according to comScore data cited by the Newspaper Association of America: 105.3 million in October, 106.7 million in November and 103.9 million in December.”  SOURCE

12.  “As of September 2010, Compete revealed that, based on the U.S. Internet browsing population, Yahoo! Mail clearly dominates. Hotmail — or “Windows Live Hotmail,” as Microsoft insists on calling it these days — comes in second. A little upstart known as Gmail looks positively minnow-esque in third place.” SOURCE

13.  “Nineteen percent [of parents surveyed] said their kids know how to access a smartphone application (and it’s not just the older kids either—17 percent of 2- to 3-year-olds did as well).” SOURCE

14.  1971 the first email was sent. The two computers were sitting right next to one another. SOURCE

15.  “After a high-profile search that began over six months ago, New York City has hired new media entrepreneur Rachel Sterne as its first ‘chief digital officer.’” SOURCE

16.  In 2010, advertisers spent almost $1.7 billion on social media marketing in the US. SOURCE

17.  “According to Atlanta-based AIS Media, a survey of 500 people found that 27% of Americans report using mobile devices to check Facebook while in the bathroom.” SOURCE

18.  “56% of Apple users in global markets would remain loyal to their device, it [GfK study] said.” SOURCE

19.   “Of all Web users surveyed, 80% participate in groups versus 56% of those who don’t use the internet, the report said.” SOURCE

20.  “The average value of a Facebook fan is $136.38, and this varies depending on how active a given fan is.” SOURCE

21.  “Some 95% of Americans who live in households earning $75,000 or more a year use the internet at least occasionally, compared with 70% of those living in households earning less than $75,000.” SOURCE

22.  “According to ChangeWave Research, 26% of iPhone owners said that they will leave AT&T for Verizon.” SOURCE

23.  “They [Tower Group] found that while 17.8 million consumers used mobile banking last year, 27.4 million are expected to use it this year, and 53.1 million consumers are forecast to adopt it by 2013.” SOURCE

24.  “Facebook has set up 53 AMBER Alert pages — one for each of the 50 states, along with pages for the District of Columbia, Puerto Rico and U.S. Virgin Islands.” SOURCE

25.  “Web users ages 18 to 34 were 10 times as likely as those 55 and older to have purchased from such a site, and twice as likely to have done so as 35- to 54-year-old respondents.” SOURCE

26.  “Geolocation users are 38% more likely than the average US online adult to say that friends and family ask their opinions before making a purchase decision.” SOURCE

27.  “Facebook paid $8.5 million to acquire FB.com.” SOURCE

28.  “89% (!) of Japanese Internet users have said they are wary of using their internet names online.” SOURCE

29.  38.5% of time spent online through mobile devices was on email.  SOURCE

30.  “From November 2009 to November 2010, Twitter usage in a select group of EMEA countries increased 64%.” SOURCE

31.  “Traditional recruiting tactics already are getting crushed by social media, with 60 to 70 percent of recruiting now happening through social networks, said Josh Bersin, president of research for the consulting firm Bersin & Associates.” SOURCE

32.  “In 2010, 65% of people younger than 30 cited the Internet as their go-to source for news, nearly doubling from 34% in 2007.” SOURCE

33.  “Alexia Tsotsis reports that social sharing service StumbleUpon sent 700 million Web pageviews to other websites last month [December 2010], up from 400 million in December 2009.” SOURCE

34.  “Currently, E-book sales account for less than 10% of the market.” SOURCE

35.  “[Forrester] expects the number of tablets sold in the U.S. to go from 10.3 million last year to 24.1 million in 2011, and growing to 44 million in annual units sold by 2015.” SOURCE

36.  “For the first time in history, the first day at least will be live broadcast on giant social network Facebook, according to an announcement CNN says Republican leadership will make today.” SOURCE

37.  “Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles to adult material.” SOURCE

38.  “The [Pew] survey, which questioned respondents in 22 countries worldwide, suggested over 40 percent of citizens in the U.S., Poland, Britain, and South Korea currently make use of social networking services, with the U.S. representing the highest overall rate of adoption at 46 percent.” SOURCE

39.  “Only 5 percent of holiday shoppers said a social media channel primarily influenced their decision to visit one of the top 40 retailers’ websites, according to a customer satisfaction survey.” SOURCE

40.  “The Pew Internet and American Life Project found that people 74 and older represent the fastest growing demographic on the sites. Sixteen percent of Internet users in that age group now visit them, compared with four percent in 2008.” SOURCE

41.  “Though fewer people follow brands on Twitter than on Facebook, those who follow on Twitter are nearly 18 percent more likely to purchase something from that brand than those who follow a brand on Facebook.” SOURCE

42.  “According to October 2010 data from mobile and social marketing consultancy Brand Anywhere and Luth Research, for example, fewer than 5% of retailers have a mobile site.” SOURCE

43.  “In an August survey of 2,516 U.S. households, Parks Associates, a market research firm, found that 21% intended to buy a smartphone before the end of 2010.” SOURCE

44.  “The three most popular content marketing channels are e-newsletters (62%), print magazines (61%) and social media (49%).” SOURCE

45.  “Eight percent of the American adults who use the Internet are Twitter users.” SOURCE

46.  “In a survey of 300,000 mobile consumers, 88% of whom owned a device running one the five most popular smartphone operating systems, more than 30% said that mobile is the ‘most important medium’ to access breaking news, narrowly followed by desktop web browsers (29%), television (21%) and newspapers (3%).” SOURCE

47.  “This year, about 1.3 percent of online sales will be via mobile, adding up to more than $2.5 billion.” SOURCE

48.  “Usage among Boomers social media usage increased from 54 to 76 percent. Among Millennials/GenY — those 13- to 31-years-old — usage grew from 84 to 91 percent over the last year.” SOURCE

49.  “In addition to showing more than twice the improvement in engagement than the control group, the students who used Twitter also achieved on average a .5 point increase in their overall GPA for the semester.” SOURCE

50.  “In a new study released today, global public relations firm Weber Shandwick found that the majority of CEOs from the world’s largest companies—64 percent—are not social, that is, they are not engaging online with external stakeholders.” SOURCE

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