The most common mistake I see time and time again in social media releases and blog posts:
Your Company Name is a world leader in the design, production and service of a really cool product.
The company name is often the only part of this description with a hyperlink and it leads back to the company’s homepage [...]
Although women now comprise roughly half of American workers and earn nearly 60% of university degrees,1 only 24% of the people heard or read about in print, radio and television news are female.2
1. Locate and follow bloggers and journalists online
Most journalists and online bloggers include a Twitter handle with their online stories or other [...]
Your client or boss gives you an assignment:
Create a media list, including “basketball influencers and enthusiasts” and pitch them for our client’s upcoming event with a well-known basketball celebrity. (Think March Madness is influencing this post?)
You complete your research and built a targeted media list made up of traditional media, bloggers and influencers/enthusiasts. Now comes [...]
When the public relations (PR) profession first emerged there were two tools available: the press release and third party advocacy. These tactics were used to both promote clients and the professionals themselves (separately, of course). With the emergence of social media we’ve seen the emergence of a new type of professional–an overlap of the combined [...]
David Minthorn and Darrell Christian, editors of the AP Stylebook, today announced Stylebook changes, with several focused on technology. These changes go into effect as of 3 a.m. EDT Saturday, March 19.
Recent changes include:
email, instead of e-mail. (Other “e” terms, such as e-book and e-commerce, retain the hyphen,)
cellphone, smartphone become one word. (No longer [...]
You wrote a blog post. Now what? Here are four (relatively) easy ways to give life to your content. Each of these tactics uses a public relations approach to engage and connect with a community (notice I didn’t say audience). Posts don’t share themselves and can remain stagnant if not promoted effectively. It’s helpful to [...]
A few years ago I read a quote from Blackbaud’s George Rubanenko in regards to fundraising,
“After six solicitations a year, the likelihood for long-term loyalty diminishes significantly.”
This means too many asks leads to the ultimate communications breakdown–the tune out.
Think about it, today it’s even easier to both reach your consumer AND HELP THEM TUNE YOU [...]
Thanks to the folks at Eloqua you can watch a snippet of my SXSW panel with Jeremiah Owyang, Joe Chernov, Jennifer Van Grove and Leslie Bradshaw. Even if you couldn’t make it in person, here’s an up close look at how personal brands are influencing media and online interactions.
Sevans Strategy receives an incredible amount of requests from people looking for public relations (PR) representation. Thank you for thinking of us as a trusted resource. While we would love to be able to work with everyone, at times we realize we are not a right fit. Why? Typically for one of [...]
“The Message is the Messenger” infographic examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. Thank you to Eloqua and JESS3 for creating.
The inspiration for the graphic comes from a SXSW panel I’m honored to be a part of called, “Media [...]
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This past Monday #journchat had a formal theme dedicated to SEO and journalism. To help us navigate the SEO waters we brought in expert Rand Fishkin of SEOmoz. Below is a formal recap from the hour-long conversation.
Q1 What’s the difference between optimizing for Google’s normal “web” search vs. “news search?”
@Randfish: @journchat Difference is big. Web [...]