The most common SEO mistake in PR and how to fix it
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The most common mistake I see time and time again in social media releases and blog posts:
Your Company Name is a world leader in the design, production and service of a really cool product.
The company name is often the only part of this description with a hyperlink and it leads back to the company’s homepage as opposed to a descriptive page about the product. People wouldn’t need to use a search engine if they already knew your name and what you do. You’re using SEO tactics to help improve your search ranking for your industry–not just your business name.
When it’s done right:
You hyperlink the descriptive words about your business, industry or products (i.e. keywords) and link them back to pages on your site that offer an additional explanation. Voila! You just helped your search engine ranking.
Taking it one step further…
Think about your keywords more like a keyphrase. The phrase includes keywords people ACTUALLY USE to search for your business or industry. If you work in an industry like “social media,” your chances of appearing in top search results are pretty low unless your website has a ginormous authoritative ranking. Look at more specific keywords like “social media for small business” that hone in on your particular skill set.
What simple SEO tips can you share with public relations professionals?