Apr 7 2011
25 professional tips for the new communications pro
- 29 Comment
Here they are, 25 tweet-ready professional tips for new communications professionals:
- When your boss asks for your opinion it’s an opportunity. Showcase your strategic thinking and don’t rush your response.
- In #PR we often live in the “gray”–answers aren’t black/white or crystal clear. If you want to move into mgmt, you’ll need to embrace.
- Is your boss on Twitter? Keep him/her on mobile alerts or monitor their feed so you know what they’re saying.
- If you don’t know what SMR stands for and how to use one, learn quickly. (Just ask @jasonkintzler.)
- Keep your pulse on how your target audience consumes their news. Produce for those platforms.
- Start building your professional network when you don’t need something from them.
- Protect your own online identity–secure usernames on networks you’re not active on. (See @Knowem)
- Start a list or spreadsheet of online tactics you can use for campaigns. Update regularly. Call it your arsenal.
- Remove questionable photos from Facebook, Flickr or wherever else they might live. If you’re searching for a job, HR is searching you.
- Think about this. Are you building an online brand that will deter companies from hiring you? Not everyone wants an “online influencer.”
- Keep your pulse on new social networks and platforms, but don’t get consumed by them.
- Value the traditional PR knowledge. Fundamentals will never change.
- If you haven’t told your boss or client that a task or project is complete, they’ll assume it’s not.
- Proactively own up to a mistake. It comes out better in the end.
- You have valuable information to share. Don’t let age or years of experience deter you from sharing thoughts and opinions.
- Don’t rely solely on networks like Twitter to build all relationships. What happens if it goes away tomorrow?
- Work like you’re not afraid to be fired. Belief in your abilities will carry you far.
- Don’t worry about job titles–worry about your results.
- Work virtually? Communicate your value (e.g. task completion) via email to your boss weekly. Don’t wait to be asked.
- You’re only as good as your last placement. (I believe this is from my friend @PRtini.)
- Pretend *you* are your client: Develop & implement your #socialmedia strategy, monitor news relevant to your career & interests (@msbruschetta)
- Remain teachable. With the changing media landscape, listen & learn from experts. Also, REALLY get to know who you are pitching. (@joannariedl)
- Anticipate the needs of your colleagues and your clients. Provide suggestions and next steps before being asked for them. (@kaitlin_doody)
- Insights and data are your best friends but your instincts have a very important role to play too (@AdamVincenzini)
- Learn the difference between strategy and tactics. (@mshahab)
What would you add?