Hubspot Social Media Scientist Dan Zarrella comes to #Journchat April 25

Tune into #Journchat this Monday, April 25 from 7 to 8 p.m. CT, the first-ever tweetchat for journalists, PR pros and bloggers, as we host featured guest Hubspot social media scientist Dan Zarrella (@DanZarrella).

Monday night’s chat will feature questions and answers on the timing of social media for journalists and bloggers, including the best times to tweet and post stories, how to effectively get more retweets from your followers, increase engagement, comments and in the process, build up your readership.

Here are three tips to get started from Dan’s past webinar on the Science of Timing:

1. Retweets exhibit a diurnal pattern — later in the day between 2-5 p.m. ET is when retweet activity is at its highest. Late in the day and late in the week is the most retweetable.
2. Don’t be afraid to post content on the weekends. Saturdays and Sundays are amongst the highest to get clicks on your links — much better than Mondays and Thursdays.
3. If you’re tweeting informational links to get followers and be known as a source of information (think tweeting useful Mashable posts, etc.), tweet a lot. However, if you’re tweeting YOUR links from YOUR website, stop for a while and don’t crowd it out.

Dan Zarrella is an award-winning social, search, and viral marketing scientist at HubSpot and author of two O’Reilly Media books: “The Social Media Marketing Book” and The Facebook Marketing Book. Zarrella has been featured in The New York Times, Wall Street Journal, Boston Globe, Wired, Fast Company and Forbes, among other outlets. His background in web development combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

How to participate in #Journchat
Between 7 to 8 p.m. CT on Monday nights, sign into Twitter using Tweetgrid.com or Tweetchat.com using the #journchat hashtag to follow along and participate in the conversation (make sure to include the hashtag in all tweets so they show up in the conversation). You can also follow along with the questions by following the moderator @journchat on Twitter.