It’s always nice to know a content producer’s (e.g. blogger, journalist, etc…) pitching preferences prior to the pitch. I mean it. The more I can customize my pitch to meet their needs, the better. Otherwise, it’s up to our best guess and good judgment.
Along with at least 1,000 other people today, I sent a pitch [...]

Back in March I wrote a post about moving away from the generic social ask. What is a social ask? “Follow me.” “Like me.” “Friend me.” “Become a fan.” “Check in here.” You get the idea. And boy, oh boy, are these “asks” everywhere: our favorite magazine, billboards, store window decals, on television, radio and [...]

Calling all desk ninjas. Do you site more than eight hours a day for your profession? If yes, then yesterday’s Just How Dangerous Is Sitting All Day? infographic in Mashable might have scared the heck out of you. If you haven’t had a chance to read it, scroll down in the post. You might need [...]

This afternoon the “This is sick! See who viewed your Facebook profile” spam attack is in full force. Why? I don’t have the answer, but I do know what to do if, in fact, your account is one generating the spam. The folks at Facebook provide a great resource to help those affected by the [...]

Have you heard of Storify? It’s an easy way to use social media and multimedia to tell a story. You can search various social networks (e.g. Twitter, Facebook, YouTube), links and RSS feeds  from one place, and drag elements into your story. It makes what was once a stagnant blog post [...]

This morning I came across a post shared by my friend Becky Johns. It was a post written by Derek Miller, a writer and editor, who passed away yesterday. He drafted his last post prior to his passing and instructed family members to post upon his death.
I encourage you to read the “The Last Post,” [...]

It’s your client’s launch day for that big social campaign. You’ve got your hashtags in place, content ready, social media release on stand by and a fan base ready to mobilize. As you prepare to send out that first tweet, Facebook post and Flickr photo you realize that one or more of the social networks [...]

On Fox News Monday night I shared how the death of Osama bin Laden was amplified by social networks, like Twitter. We discussed the importance of citizen journalism, the responsibility of a news audience and the all-time top media stories online (hint: this story didn’t even break the top 10).

Sarah Evans Talks About the Osama [...]