Jun 29 2011

The Social Media #Probook, 20 experts share industry insight

Eloqua-JESS3-ProBook-PagesLooking for your next social media resource? Then look no further than The Social Media Probook (#Probook), launched today from Eloqua and JESS3. It’s a a 42-page free (yes, free!) e-book collaboratively written by a cross-section of social marketers from brands and agencies, analysts, and social support professionals across both business-to-business and business-to-consumer industries.

The #Probook was developed to respond to issues organizations are dealing with right now. A few of the topics covered include:

  • Social operational models for businesses
  • Critical elements for scaling social globally
  • Practical uses for geo (location-based apps)
  • 10 “rules” for social advertising

And don’t worry, this isn’t one of those e-books where you have to sign up or register. It’s available under a Creative Commons license which allows you to redistribute, share or host it–as long as you don’t edit the content:

Web version: http://media.eloqua.com/documents/ProBook.pdf
Print version: http://media.eloqua.com/documents/ProBook-Print.pdf

If you think the teaser topics mentioned above are great, look at who the #Probook features:

The Social Media ProBook
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18 Comments on this post

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  1. Joe Chernov said:

    Now if we could only get a cool Instagram picture of the ProBook we’d really get traction! (I swear, you and I could take the same picture of the same object and you would get 1,000x more hearts and comments!)

    Anyway, I digress. This book isn’t about technology at all. It’s about people. Smart and charming people like you. Thanks for being part of it.

    Your #1 fan,
    Joe

    June 29th, 2011 at 2:27 pm
  2. Virtual Private Servers said:

    Great list of Social Media Experts. While I do understand that social media is a great way to go, but what happens when you have a more business like company, I think that if I took it into the social market, it wouldn’t be a good thing. I mean when does someone need to “Like” Virtual Private Servers and exactly how would you socialize it. It just doesn’t make much sense to me.

    July 1st, 2011 at 10:12 am
  3. tire said:

    Awesome book that was put together, going through it now! I absolutely love the fact that its all free.

    -Jean

    July 1st, 2011 at 3:26 pm
  4. social bookmarking said:

    This is more then great. I love it can wait to read it :)

    July 1st, 2011 at 7:47 pm
  5. Komodo Dragon said:

    Definitely looking forward to getting the book now. I’d have gotten it even if it wasn’t free, for sure.

    July 4th, 2011 at 5:08 pm
  6. Yurets said:

    Advertising is getting closer, and now it is part and social networks. Soon we’ll just do it we will not notice.

    July 5th, 2011 at 4:04 pm
  7. Yurets said:

    … and I want to say that marketers need to look for new solutions, rather than using strarye ways. Only then will the desired result.

    July 5th, 2011 at 4:07 pm
  8. HDMI Splitter said:

    Great to hear that it is truly “free”. There are lots of things out there today that claim to be “free”.

    There is a lot of good insight into applying social media in different situations. Great resource.

    July 5th, 2011 at 5:30 pm
  9. bear grylls clothing said:

    The Social Media Guide provides an online marketing service for businesses and marketers to promote, grow and track their brands through the use of Social Media, Email and SMS messaging. It is a platform for engaging with customers, measuring results and monitoring brands across multiple social media channels at once.

    July 6th, 2011 at 12:18 am
  10. Car News said:

    Hi Sarah thank you very much you want to share with us this Book! I’ll post on my twitter friend about this book. thanks again!

    July 6th, 2011 at 11:41 am
  11. Caitlin New said:

    We are loving this! I found the SM Usage Guidelines article by Leslie Bradshaw in the #Probook really useful and forwarded it to several different clients who are actively involved in their own SM campaigns.

    July 6th, 2011 at 2:22 pm
  12. Alan said:

    Greatly helpful book of social media, main thing is industry experienced person share their views and knowledge in it. great to have this book.

    July 7th, 2011 at 1:19 am
  13. TreeLover said:

    This looks like an all-in-one guide to social media! I want to own one of these.

    July 9th, 2011 at 8:22 pm
  14. TreeLover said:

    I jusrt downloaded it. Well, everyone should. I love it!!! :) Thanks Sarah!

    July 9th, 2011 at 8:41 pm
  15. Bowen Agency said:

    Thanks for letting us know about this Sarah. It is very helpful for our business who plans on marketing over social media.

    July 10th, 2011 at 6:09 am
  16. septiadi said:

    hi sarah

    July 10th, 2011 at 4:46 pm
  17. TreeLover said:

    I can just say that this is the best free ebook I’ve ever read? :) Thanks!

    July 11th, 2011 at 10:51 pm
  18. Alan said:

    Just an amazing and helpful Social Media book, hope it will help me lot :)

    July 13th, 2011 at 8:19 am