What bloggers, brands and PR pros need to know about FTC guidelines for online endorsements

9 Comments on this post

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1. Spotlight Ideas » Top 250 Blog Posts – Advertising, Marketing, Digital, Media & PR wrote:

   [...] FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers – PR SarahEvans.com – Jul ’11 [...]

   July 29th, 2011 at 1:00 pm

1. TreeLover said:

   I love the true or false part of the slides. Well, I didn’t answer right at all f them but I learned a lot. Thanks for sharing Sarah!

   July 18th, 2011 at 8:37 pm
2. tire said:

   Its nice to see the FTC implementing rules and regulations like this but there are times where it seems like it would be hard to monitor and regulate. Such as the True and False slide that you mentioned about the restaurant offering a free meal.

   -Jean

   July 19th, 2011 at 3:00 am
3. social bookmarking said:

   I also love the true or false slide . this very good slide show. Thank you for sharing it us.

   July 21st, 2011 at 8:28 pm
4. TreeLover said:

   I think the web will always be hard to monitor Jean.

   July 22nd, 2011 at 6:28 am
5. car news said:

   Hi Sarah your information is really interesting! using a slide share. really nice!!

   July 31st, 2011 at 7:23 pm
6. tire said:

   @TreeLover, you are right it will always be hard to monitor. Though ti does seem like the technologies are allowing to be more easily monitored, and the speed at which its doing that seems also be increasing!

   -Jean

   August 1st, 2011 at 4:26 am
7. Ruben@AutoTransport said:

   Thanks for the info and the true/false slides made your article even more enjoyable.

   August 1st, 2011 at 11:15 am
8. Virtual Private Server said:

   That is really interesting. I didn’t realize some of the things the presentation pointed out. I always knew about disclosure but for a company like Ann Taylor to take the initiative to make sure people are doing the proper thing.

   August 1st, 2011 at 1:15 pm