Tips for building a small business social media strategy
Listening. It should be at the top of your small business’ list if you’re developing a social media strategy. It’s not a coincidence two respected social media advisers both ranked “listening” as the focus area for small businesses.
Chris Brogan, social media adviser, author, Trust Agents, offers this advice, “Listen. And Listen Deeply.”
Scott Monty, head of [...]
“FTC Regulations and Me,” webinar and panel discussion focuses on PR and blogger impact
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Join Brian Solis, principal, Future Works, Ted Murphy, principal, IZEA, Mary Engle, associate director, Bureau of Consumer Protection, Federal Trade Commission and myself for “FTC Regulations and Me,” (#ftcme) a webinar panel, on February 19 from 1 to 2 p.m. CST to learn how the Federal Trade Commission (FTC) “Guides Concerning the Use of [...]
33 PR professionals looking for jobs tell employers why they should be hired
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What can we do for our peers when times get tough? Start a campaign. That’s what Arik Hanson and Valerie Simon did with their upcoming movement, Help a PR Pro Out Day (#HAPPO). On Friday, February 19, from 10 am to 2 pm CST professionals and agencies from across the country will donate [...]
#journchat partnership with Cision
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This morning the leadership of Cision and I announced a new partnership around #journchat. I want to let chat participants know a few things: 1) I will remain as the chat moderator; 2) The format will remain the same (although we’ll experiment with other platforms like LiveFyre); 3) Ownership over question selection, chat themes [...]
Random thoughts: “Don’t judge,” “empathy” and “how to get it all done”
I was out of the country last week and therefore did not regularly post. So, I present to you, my random thoughts from the week:
Don’t judge a blog by its title.
Same concept as that old book adage. I’ve made the mistake before thinking a blog post would be amazing because of its title. [...]
What’s your social network routine?
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The majority of businesses I work with want to know how they should spend their time via social networks. They get past the basic “how to” tutorial sessions and want to build in some semblence of a daily routine. While situations can arise outside the planned activities, I provide them a starter guide. [...]
CROWDSOURCED: iPad launch an iWin or iFail?
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Am I an Apple fan girl? I own an iMac, Mac Book and iPhone so I guess I’d fit the description, but I’m no iJustine. I do spend my time analyzing technology and how it impacts the way we communicate. It was amazing to watch (at least what I could process) the amount [...]
NYU’s Jay Rosen shares expertise via #journchat
The #journchat community had an opportunity to pick the brain of NYU’s journalism professor Jay Rosen (@jayrosen_NYU) this past Monday. This is a complete transcript of the questions and Jay’s responses.
The complete #journchat transcript from 1/25: http://j.mp/60myJH (270+ participants, 1,300+ tweets).
Q1: What do you think of journs using only Facebook and Twitter to test the [...]
HOW TO: Set up a free online monitoring system
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The question I get asked most frequently, “How do you monitor what is happening online?” I’ve compiled a list of the tools I use when on a tight budget. These are FREE tools (in five relatively easy steps) available to help you get a handle of your online presence.
STEP 1: Set up Google Alerts
Think [...]
Everyone is busier than you
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Everyone is busier than you are. Did that catch you off guard? When I interact with someone I do my best (and it doesn’t always happen) to think this (changing “you” to “I”). It helps to keep me from saying, “I’m so busy…”
Part of the reason is because I dislike the glorification of [...]
Online communication tactics for business
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Yesterday I spoke at the National Generation & Transmission Communicators Conference in Texas. They asked for “201 style” presentation to help them discover more/new ways to use online communications. Here’s what I shared:
Ideas and Tactics for CIPCO
View more presentations from Sarah Evans.
Mobile giving FAQ’s from #RedCross
Q Will my wireless carrier charge me for text messaging to 90999?
A When you text the word “HAITI” to 90999 you donate $10 to the Red Cross. A
onetime $10 donation will be added to your phone bill. Depending on your carrier
agreement, message and data rates may apply. Reportedly, Verizon Wireless [...]
Play nice
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Share Play nice. This is probably one of the keys in the book “All I Really Need to Know I Learned in Kindergarten,” but I haven’t read it. It’s a simple statement. In fact, it’s one of the rules I share each week as #journchat begins. It’s meant as a “gentle” reminder that we [...]
Your mission statement
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A personal mission statement. Do you have one? It took me five years to write and rewrite mine until I finally got to a place where I was comfortable with it. I wanted a statement that reflected much of who I already am, but also what I hope to be. During my reflection I [...]
Trust your gut: Know when partnerships are a right fit
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ShareThe wrong partnership or client can hurt you, your brand and/or your business. Partnerships which don’t align with you and what you stand for (or your business) creates a disconnect. Perhaps this plays out publicly in the media or forces you to complete tasks you don’t agree with privately. Either way, you’re on the [...]
