FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
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Looking for your next social media resource? Then look no further than The Social Media Probook (#Probook), launched today from Eloqua and JESS3. It’s a a 42-page free (yes, free!) e-book collaboratively written by a cross-section of social marketers from brands and agencies, analysts, and social support professionals across both business-to-business and business-to-consumer [...]

@AdAgeStat, one of my favorite Twitter accounts <insert bias>, celebrated its one year anniversary on June 15 (the coordinating blog turns one on July 6). The account is AdvertisingAge’s social marketing and stat (and I mean A LOT of stats) focused content run by Matt Carmichael (@mcarmichael), director of information projects. To celebrate the milestone [...]

Have an iPhone and use it to take photos? Enter the “quirky” photo sharing network and app, Instagram. The iOS-only app currently has a user base of 4.25 million in only seven months, with ten photos being posted a second. Pretty cool. If you’re new to the app or thinking about downloading it, here are [...]

Today, Pew Internet released its most recent study on the “role that digital technology plays in people’s social worlds.” It’s chalk full of interesting findings, including: user behaviors, social networking sites (SNS) impact and lots and lots of tweetable stats.  To make the study as easy to digest as possible, I pulled my favorite breakout [...]

Facebook rolled out a new feature that makes tagging friends easier in photos. You may not know this, but you’re automatically “enrolled” in this new feature by default. If you don’t want Facebook to “recognize” faces in the photos you post, you can turn it off. Here’s how:

Go to your privacy settings.
Click “Customize settings.”
Scroll down [...]

Opinion piece on CNN.com
(CNN) — Since I eat, breathe and sleep social media, when I hear someone’s online account has been hacked, tampered with or altered in any way I can’t help but feel bad. When Rep. Anthony Weiner announced last week not only that his Twitter account was hacked, but also that [...]

Our favorites: Sevans Strategy social tools
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What are you favorite free tools?

It’s always nice to know a content producer’s (e.g. blogger, journalist, etc…) pitching preferences prior to the pitch. I mean it. The more I can customize my pitch to meet their needs, the better. Otherwise, it’s up to our best guess and good judgment.
Along with at least 1,000 other people today, I sent a pitch [...]

Back in March I wrote a post about moving away from the generic social ask. What is a social ask? “Follow me.” “Like me.” “Friend me.” “Become a fan.” “Check in here.” You get the idea. And boy, oh boy, are these “asks” everywhere: our favorite magazine, billboards, store window decals, on television, radio and [...]

Calling all desk ninjas. Do you site more than eight hours a day for your profession? If yes, then yesterday’s Just How Dangerous Is Sitting All Day? infographic in Mashable might have scared the heck out of you. If you haven’t had a chance to read it, scroll down in the post. You might need [...]

This afternoon the “This is sick! See who viewed your Facebook profile” spam attack is in full force. Why? I don’t have the answer, but I do know what to do if, in fact, your account is one generating the spam. The folks at Facebook provide a great resource to help those affected by the [...]

Have you heard of Storify? It’s an easy way to use social media and multimedia to tell a story. You can search various social networks (e.g. Twitter, Facebook, YouTube), links and RSS feeds  from one place, and drag elements into your story. It makes what was once a stagnant blog post [...]

This morning I came across a post shared by my friend Becky Johns. It was a post written by Derek Miller, a writer and editor, who passed away yesterday. He drafted his last post prior to his passing and instructed family members to post upon his death.
I encourage you to read the “The Last Post,” [...]