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	<title> &#187; Breaking Story</title>
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		<title>What advice would you give mainstream media to attract and retain an audience in 2010?</title>
		<link>http://prsarahevans.com/2009/12/21/what-advice-would-you-give-mainstream-media-to-attract-and-retain-an-audience-in-2010/</link>
		<comments>http://prsarahevans.com/2009/12/21/what-advice-would-you-give-mainstream-media-to-attract-and-retain-an-audience-in-2010/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 02:42:29 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Breaking Story]]></category>
		<category><![CDATA[journchat]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[mainstream media]]></category>
		<category><![CDATA[msm]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=935</guid>
		<description><![CDATA[The title of this post was a question asked during tonight&#8217;s #journchat. Participants shared their opinions on the future of mainstream media and their audience. If you didn&#8217;t get a chance to participate, share your opinion in the comments section.
We had close to 100 responses to this question. I&#8217;m highlighting those that are representative of [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "What advice would you give mainstream media to attract and retain an audience in 2010?", url: "http://prsarahevans.com/2009/12/21/what-advice-would-you-give-mainstream-media-to-attract-and-retain-an-audience-in-2010/" });</script>]]></description>
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		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Soymilk: Not a negative PR issue for Target</title>
		<link>http://prsarahevans.com/2009/10/22/soymilk-not-a-negative-pr-issue-for-target/</link>
		<comments>http://prsarahevans.com/2009/10/22/soymilk-not-a-negative-pr-issue-for-target/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:22:55 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Breaking Story]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=735</guid>
		<description><![CDATA[AdWeek released an article today regarding Target&#8217;s recent accusation of false advertising for allegedly wrongly promoting &#8216;organic&#8217; soymilk. Target is being targeted (pun intended) by The Cornucopia Institute, &#8220;alleging that Target was misleading consumers in its national newspaper advertisements for Silk.&#8221; (Target is also accused of wrongly promoting certain Archer Farms products as organic.)
As a [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Soymilk: Not a negative PR issue for Target", url: "http://prsarahevans.com/2009/10/22/soymilk-not-a-negative-pr-issue-for-target/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/10/22/soymilk-not-a-negative-pr-issue-for-target/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
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		<title>LIVE interview with Gary Vaynerchuk (@Garyvee) this Thursday via The Mashable Lounge</title>
		<link>http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/</link>
		<comments>http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 19:29:14 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Breaking Story]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[chat]]></category>
		<category><![CDATA[crush it]]></category>
		<category><![CDATA[garyvee]]></category>
		<category><![CDATA[mashable]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=707</guid>
		<description><![CDATA[I was among a group of individuals who received an early release of Gary Vaynerchuk&#8217;s new book Why Now is the Time to Crush It! Now I have the opportunity to talk with Garyvee (as he&#8217;s known by his fans) about how he&#8217;s built his brand, a few of his favorite social media platforms and [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "LIVE interview with Gary Vaynerchuk (@Garyvee) this Thursday via The Mashable Lounge", url: "http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/10/06/live-interview-with-gary-vaynerchuk-garyvee-this-thursday-via-the-mashable-lounge/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Dear Community: &#8220;Do I let him blog?&#8221; -In a pickle</title>
		<link>http://prsarahevans.com/2009/09/08/dear-community-do-i-let-him-blog-in-a-pickle/</link>
		<comments>http://prsarahevans.com/2009/09/08/dear-community-do-i-let-him-blog-in-a-pickle/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 15:32:47 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Breaking Story]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[dear community]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[pickle]]></category>
		<category><![CDATA[series]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=643</guid>
		<description><![CDATA[I&#8217;m channeling my inner &#8220;Dear Abby&#8221; right now. An email I received this morning sparked an idea and opportunity to help someone who really needs advice. This is the first in a series of &#8220;Communications and Public Relations Advice Column: Dear Community.&#8221; Your feedback and advice will be shared with those who need it. What&#8217;s [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Dear Community: &#8220;Do I let him blog?&#8221; -In a pickle", url: "http://prsarahevans.com/2009/09/08/dear-community-do-i-let-him-blog-in-a-pickle/" });</script>]]></description>
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		<slash:comments>18</slash:comments>
		</item>
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		<title>Congratulations to the Top 50 Tweeples to Follow 2009!</title>
		<link>http://prsarahevans.com/2009/08/28/congratulations-to-the-top-50-tweeples-to-follow-2009/</link>
		<comments>http://prsarahevans.com/2009/08/28/congratulations-to-the-top-50-tweeples-to-follow-2009/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 19:36:02 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
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		<category><![CDATA[2009]]></category>
		<category><![CDATA[top 50]]></category>
		<category><![CDATA[tweeples]]></category>
		<category><![CDATA[twitter]]></category>
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		<guid isPermaLink="false">http://prsarahevans.com/?p=613</guid>
		<description><![CDATA[
Before you scroll down to read the list, a few things you should know:

This is the second year of the Top 50 Tweeples contest. You can view 2008 recipients, here.
There was a public nomination process which took place August 9 through August 18. You had to be nominated by someone along with your area of [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Congratulations to the Top 50 Tweeples to Follow 2009!", url: "http://prsarahevans.com/2009/08/28/congratulations-to-the-top-50-tweeples-to-follow-2009/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/08/28/congratulations-to-the-top-50-tweeples-to-follow-2009/feed/</wfw:commentRss>
		<slash:comments>44</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t know the cause, but HOW TO stop (unintentional) Twitter posts to Facebook</title>
		<link>http://prsarahevans.com/2009/07/29/dont-know-the-cause-but-how-to-stop-unintentional-twitter-posts-to-facebook/</link>
		<comments>http://prsarahevans.com/2009/07/29/dont-know-the-cause-but-how-to-stop-unintentional-twitter-posts-to-facebook/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 03:06:09 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Breaking Story]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[posts]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=526</guid>
		<description><![CDATA[For the past hour or so, it looks like many people&#8217;s Twitter posts (or tweets) are also posting to their Facebook accounts. I don&#8217;t know the cause, but I did find a way to successfully stop it per a tweet from @KatieKrafka. 

Here&#8217;s what worked for me:
Go to a Facebook status populated from Twitter and [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Don&#8217;t know the cause, but HOW TO stop (unintentional) Twitter posts to Facebook", url: "http://prsarahevans.com/2009/07/29/dont-know-the-cause-but-how-to-stop-unintentional-twitter-posts-to-facebook/" });</script>]]></description>
		<wfw:commentRss>http://prsarahevans.com/2009/07/29/dont-know-the-cause-but-how-to-stop-unintentional-twitter-posts-to-facebook/feed/</wfw:commentRss>
		<slash:comments>35</slash:comments>
		</item>
		<item>
		<title>First comprehensive shareable database of media on Twitter unveiled</title>
		<link>http://prsarahevans.com/2009/03/30/first-comprehensive-shareable-database-of-media-on-twitter-unveiled/</link>
		<comments>http://prsarahevans.com/2009/03/30/first-comprehensive-shareable-database-of-media-on-twitter-unveiled/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 11:50:38 +0000</pubDate>
		<dc:creator>PRsarahevans</dc:creator>
				<category><![CDATA[Breaking Story]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[journchat]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[journalist]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[mediaontwitter]]></category>
		<category><![CDATA[peter shankman]]></category>
		<category><![CDATA[prsarahevans]]></category>
		<category><![CDATA[trackvia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://prsarahevans.com/?p=280</guid>
		<description><![CDATA[

Win Kindle II for entering vetted media contacts and tweeting support on Twitter

Post to 
I&#8217;m using the MediaOnTwitter wiki! Win a Kindle 2 for entering info #mediatweet http://bit.ly/mediatweet



MediaOnTwitter, powered by TrackVia&#8217;s online database, is the first shareable media database available to Twitter users. It is a free resource and media can be sorted by beat, location, name or media outlet.
MediaOnTwitter [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "First comprehensive shareable database of media on Twitter unveiled", url: "http://prsarahevans.com/2009/03/30/first-comprehensive-shareable-database-of-media-on-twitter-unveiled/" });</script>]]></description>
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		<slash:comments>16</slash:comments>
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