What’s next for the public relations industry? It’s not about the “next” Twitter or “Foursquare.” It is about bringing structure, focus and strategy to the idea of social. Below is my recent keynote for the PRSA Travel and Tourism (#travelPRSA) conference. Feel free to add your thoughts and opinions in the comments.
PRSA Travel [...]
Everyone is busier than you are. Did that catch you off guard? When I interact with someone I do my best (and it doesn’t always happen) to think this (changing “you” to “I”). It helps to keep me from saying, “I’m so busy…”
Part of the reason is because I dislike the glorification of [...]
ShareThe wrong partnership or client can hurt you, your brand and/or your business. Partnerships which don’t align with you and what you stand for (or your business) creates a disconnect. Perhaps this plays out publicly in the media or forces you to complete tasks you don’t agree with privately. Either way, you’re on the [...]