HOW TO: Set up a free online monitoring system
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The question I get asked most frequently, “How do you monitor what is happening online?” I’ve compiled a list of the tools I use when on a tight budget. These are FREE tools (in five relatively easy steps) available to help you get a handle of your online presence.
STEP 1: Set up Google Alerts
Think [...]
Are you an owner or a renter?
Are you an owner or a renter of your career?
I first encountered “owner versus renter” when reading Quint Studer’s Hardwiring Excellence. Let’s say you rented a car for a business trip. How do you treat it? Do you take the car to the car wash before bringing it to the rental facility?
What about the way [...]
“Will you exchange links with me?”
It is a common occurence that I receive emails from individuals who ask me to do a link exchange. It is also quite common for me to disregard or email a “no” response to the request.
Why?
I don’t know “you” (or your business/Web site) and you (most likely) don’t know me. It’s like if we met [...]
Building community is more than you and me
Guest post by: Valerie Merahn Simon serves as a Senior Vice President at BurrellesLuce media monitoring and measurement, and writes a national public relations column for examiner.com. She is also co-founder and host of #PRStudChat, a monthly twitter chat between PR professionals and students moderated by Deirdre Breakenridge. She can be found [...]
WHYD4YCT? = What have you done for your community today?
NOTE: While I refer to community in this post, it is not limited to only your online networks. I intend for it to mean all communities: family, friends (virtual and in real life), peers and business associates, etc.
I ask myself this question daily. It doesn’t mean I always have an answer or know if I’ve [...]
