Aug 31 2009

Building community is more than you and me

Guest post by: Valerie Merahn Simon serves as a Senior Vice President at BurrellesLuce media monitoring and measurement, and writes a national public relations column for examiner.com. She is also co-founder and host of #PRStudChat, a monthly twitter chat between PR professionals and students moderated by Deirdre Breakenridge. She can be found [...]

Apr 23 2009

Proper Pitching: Or how to not to make a journalist or blogger angry and maybe ensure your story sees the light of day

Guest post by Jeff Cole. Jeff is experienced in marketing communications and in journalism. Cole spent over 20 years working as an awarding winning reporter in New York, Detroit and Milwaukee before crossing over into marketing communications. Because he was a reporter, Cole knows how the media works from the inside. He knows how to approach a [...]

Mar 21 2009

Review from SXSW: Technology Gives PR New Life

Guest post by: Ashley Brown (@ashbrown)

Each spring, Austin welcomes entrepreneurs, CEOs, students, and tech junkies alike to the annual South by Southwest Interactive festival. This year was no exception as an undeniable energy ran through the five day conference, (or perhaps that was the “tuned” AT&T service) and served as a platform for what to expect in [...]

Jan 29 2009

PR colleagues: Don’t forget to brush up on the basics

Guest post by: Arik Hanson, APR (Follow him on Twitter, too @arikhanson)

These days, it’s all about Web 2.0. David Armano just raised more than $16,000 for a homeless mother—all by making a simple “ask” to his trusted community. Facebook continues to grow by a whopping 600,000 users a day. And there are now more podcasts [...]