The question I get asked most frequently, “How do you monitor what is happening online?” I’ve compiled a list of the tools I use when on a tight budget. These are FREE tools (in five relatively easy steps) available to help you get a handle of your online presence.
STEP 1: Set up Google Alerts
I was among a group of individuals who received an early release of Gary Vaynerchuk’s new book Why Now is the Time to Crush It! Now I have the opportunity to talk with Garyvee (as he’s known by his fans) about how he’s built his brand, a few of his favorite social media platforms and [...]
Have you heard of the 10/80/10 rule for stakeholders? It basically means that at any given time:
10 percent of people will be unhappy, dislike or not engaged with your brand
80 percent of people will have neutral feelings towards your brand, but are satisfied
10 percent of people are extremely happy with your brand and feel a [...]
Co-written by Peter Shankman and Sarah Evans
There’s a new phenomena of people declaring themselves social media experts. We’ve actually heard from firms who pushed someone to become their resident social media expert because the person was on Facebook. There is no endorsement or accreditation to set apart legitimate industry leaders from bandwagon opportunists.
Social media is [...]
I’m down to three final choices for my (new) public relations and social media company’s identity. I began the journey of identity development by seeking input from a select group of friends, family and peers via email. The identity has evolved many times and is now ready for public feedback. It would mean so much to [...]